Anastasia Beverly Hills

Mini Brow Genius Serum

The MECCA view

Deluxe Mini Brow Genius® blends 6 rejuvenating ingredients into a multi-benefit, brilliant formula that is designed to create smoother, softer, tamer, fuller-looking brows that feel and perform like the brows you’ve always wanted.

Key ingredients

A peptide formulated with Red Clover Extract helps to encourage the appearance of fuller looking brows and protect against breakage.

Korean Red Ginseng helps to make brow hair appear thicker.

Panthenol helps to smooth, soften and tame coarse or wiry texture for easier styling and manageability.

Biotin helps to coat the hair to create fuller looking strands.

Castor Oil helps to protect, nourish and condition brow hair and create a healthy environment on skin and around the exterior of the follicle.

Active ingredients

Made without

Vegan, cruelty-free, parabens, phthalates, mineral oil, sulphates, fragrance, silicone, formaldehydes, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclocarban and triclosan.

Pro-tip

Use Clear Brow Gel to tame and set brow hairs in place for a polished finish. Apply Clear Brow Gel using short, upward motions and blend throughout the brow. Use the side of the brush to tame hairs into place.

Direct from the brand

A smoother, softer, tamer, fuller looking brow begins with a stroke of Genius

Write your own brow comeback story

6 power ingredients, 1 Genius formula, your most brilliant brow comeback

Your future brows begin with a stroke of Genius

Consumer testing results

Proven to strengthen hair surface by 52%*

Proven to reduce breakage by 52%*

Proven to improve texture by 85%*

Proven to increase smoothness and softness by 85%*

* In independent trials on hair cut from volunteers

USER PERCEPTION CLAIMS

86% said brows no longer look sparse

88% said brows appeared fuller

95% said brows look healthier

96% saw an improvement in the appearance of their brows

95% said brow hair feels protected against breakage

93% said brow hair feels less brittle

92% saw improved brow texture

96% said brows felt smoother, softer and more conditioned

93% said their brows were easier to style

91% said brow hair is more manageable

90% said brow makeup is easier to apply

98% said brow hair feels nourished and hydrated

*In a 12-week independent study of 112 women

Usage

Before use, cleanse skin as normal and pat skin dry.

Apply directly to clean brows, focusing on sparse areas.

Gently sweep one side of the brush from the front to the end of the brow. Flip to the other side of the brush and repeat across the other brow. One dip should cover both brows.

Use short, hair-like strokes starting at the root and working in the direction of hair growth.

Allow the formula one to two minutes to dry before grooming and styling your brows.

Apply every day in the morning and night for a minimum of 8 weeks for optimal results.

Brow Genius requires continued use to maintain benefits.

Keep out of eyes. Discontinue use if irritation occurs.

Item Code

I-061580