Building a beauty business with Summer Fridays’ Co-founder Lauren Ireland

January 1 | 14 minute watch

MECCAversity

Originally published on | June 29

In this masterclass, Lauren Ireland – the co-founder of skincare brand Summer Fridays – shares how she dreamt up, built and grew a global brand (and the lessons she learnt along the way).

About this course:

Co-founders Lauren Ireland and Marianna Hewitt launched Summer Fridays with a single product after backing themselves to fill a gap in the market. Now, the beloved beauty brand has over 30 products and a global following. In this exclusive masterclass, Lauren sits down with MECCA and shares her journey building Summer Fridays, going beyond the beauty to share her wealth of experience.

What you’ll learn along the way:

1. How Lauren and Marianna identified a gap in the market

2. What it takes to develop a skincare product

3. Lauren’s experience growing the Summer Fridays brand

4. Keeping the spark of creativity alight

5. Lauren’s words of advice for budding beauty entrepreneurs!

What your learning journey looks like:

This masterclass is part of the Beyond Beauty collection. To continue your learning journey, check out our other beauty masterclasses: Fundamentals, Explore and Advanced

Our MECCA experts love sharing their knowledge with you in-store. Visit them to continue your makeup journey or check out the curated list of Lauren’s favourite products below: