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Half Magic

Shapeshifting pigments and bold colours from the Emmy award-winning makeup artist behind HBO’s Euphoria. It’s half magic, 100% you!

    33 results

    33 results

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    Half Magic

    Frosty Angel Babies Set

    $33.00

    (0)

    New

    Limited Edition
    Hero Half Magic Frosty Angel Babies Set

    Half Magic

    Dopamine Diamonds Best-Sellers Set

    $59.00

    VALUED AT $84
    (0)

    New

    Value Set
    Hero Half Magic Dopamine Diamonds Best Sellers Set

    Half Magic

    Twinkle N' Pink Best-Sellers Set

    $66.00

    VALUED AT $97
    (0)

    New

    Value Set
    Hero Half Magic Twinkle N Pink Best Sellers Set

    Half Magic

    Discoball Darlings Trio Set

    $98.00

    VALUED AT $147
    (0)

    New

    Value Set
     Half Magic Discoball Darlings Trio Set

    Half Magic

    Eyeshadow Singles

    $27.00

    (52)

    New Shade

    13 Shades

    Hero Half Magic Eyeshadow Singles

    Half Magic

    Glitterpuck Multi-Use Pressed Fairy Dust

    $58.00

    (49)

    New Shade

    3 Shades

    Hero Half Magic Glitterpuck Multi Use Pressed Fairy Dust

    Half Magic

    Magic Drip Lipgloss

    $44.00

    (23)

    New Shade

    9 Shades

    Hero Half Magic Magic Drip Lipgloss

    Half Magic

    Eyelectric Extreme Lengthening Mascara

    $51.00

    (17)

    New Shade

    5 Shades

    Hero Half Magic Eyelectric Extreme Lengthening Mascara

    Half Magic

    Crystal Butter Lip Balm

    $43.00

    (13)

    4 Shades

    Hero Half Magic Crystal Butter Lip Balm

    Half Magic

    Face Gems

    $26.00

    (6)

    3 Shades

    Hero Half Magic Face Gems

    Half Magic

    Face Pearls

    $24.00

    (35)

    2 Shades

    Hero Half Magic Face Pearls

    Half Magic

    Chromaddiction Shimmer Eye Paint & Liner

    $52.00

    (18)

    8 Shades

    Hero Half Magic Chromaddiction Shimmer Eye Paint Liner

    Half Magic

    Sparklestik Eye Crayon

    $49.00

    (29)

    10 Shades

    Hero Half Magic Sparklestik Eye Crayon

    Half Magic

    Sculptitude Longwear Lip Liner

    $36.00

    (11)

    9 Shades

    Hero Half Magic Sculptitude Longwear Lip Liner

    Half Magic

    Cheek Fluff Soft Blur Blush

    $45.00

    (12)

    5 Shades

    Hero Half Magic Cheek Fluff Soft Blur Blush

    Half Magic

    Lip Snuggle High Pigment Oil-Balm

    $41.00

    (4)

    6 Shades

    Hero Half Magic Lip Snuggle High Pigment Oil Balm

    Half Magic

    Wing Magician Eyeliner Stencil

    $21.00

    (3)
    Hero Half Magic Wing Magician

    Half Magic

    Mouth Cloud Soft Matte Lip Cream

    $43.00

    (7)

    9 Shades

    Hero Half Magic Mouth Cloud Soft Matte Lip Cream

    Half Magic

    Face Studs

    $24.00

    (0)
    Hero Half Magic Face Studs

    Half Magic

    Glitterpill Glitter Eye Paint & Liner

    $49.00

    (16)

    8 Shades

    Hero Half Magic Glitterpill Glitter Eye Paint Liner

    Half Magic

    Adornment Tweezers

    $29.00

    (3)
    Hero Half Magic Adornment Tweezers

    Half Magic

    Precision Eyeliner Brush

    $29.00

    (1)

    Online Only

    Hero Half Magic Precision Eyeliner Brush
    Hero Half Magic Light Trap Duochrome Glowpowder

    Half Magic

    The "Forever" Palette

    $51.00

    (1)

    Online Only

    Hero Half Magic The Forever Palette

    Half Magic

    Baby Paw Blush Brush

    $39.00

    (1)

    Online Only

    Hero Half Magic Baby Paw Brush

    Half Magic

    Magic Flik Eyeliner

    $47.00

    (6)
    Hero Half Magic Magic Flik Eyeliner

    Half Magic

    Grippie Brow Sculpting Gel

    $41.00

    (2)
    Hero Half Magic Grippie Brow Sculpting Gel
    Hero Half Magic Flik Eraser Makeup Correcting Pen

    Half Magic

    Pyramid Eyeshadow Brush

    $27.00

    (1)

    Online Only

    Hero Half Magic Pyramid Eyeshadow Brush
    Dewy Finish
    Hero Half Magic Dew Lock Hydrating Set Refresh Spray

    Half Magic

    Chromaddiction Matte Eye Paint & Liner

    $52.00

    (4)

    7 Shades

    Hero Half Magic Chromaddiction Matte Eye Paint Liner

    Half Magic

    Beam Trap Illuminating Balm

    $47.00

    (6)

    Low in Stock

    Hero Half Magic Beam Trap Illuminating Balm

    Half Magic

    The Wing Hack Set

    $88.00

    VALUED AT $113
    (1)

    Back Soon

    Value Set
    Hero Half Magic The Wing Hack Set
    half-magic-crystal-butter-balm-content-tile-april25-715x1308.jpg
    A buttery balm infused with ethereal shimmer.
    Shop now

    Makeup as Unique as You

    Skip to content below carousel
    Half Magic Tile2 Cycler 3x4
    Frosted Brownie

    Bronze-y tones meet lush shimmer.

    Half Magic Tile4 Cycler 3x4
    Pink Ice

    A fuchsia hit for the queen of sheen.

    Half Magic Tile3 Cycler 3x4
    '90s Crush

    Iconic: icy eyes meet cocoa-lined lips.

    Half Magic Tile1 Cycler 3x4
    Rainbow Sprite

    Who’s the fairy-est of them all? You!

    Skip to content above carousel
    half-magic-crystal-butter-balm-content-tile-april25-715x1308.jpg
    A buttery balm infused with ethereal shimmer.

    Makeup as Unique as You

    Skip to content below carousel
    Half Magic Tile2 Cycler 3x4
    Frosted Brownie

    Bronze-y tones meet lush shimmer.

    Half Magic Tile4 Cycler 3x4
    Pink Ice

    A fuchsia hit for the queen of sheen.

    Half Magic Tile3 Cycler 3x4
    '90s Crush

    Iconic: icy eyes meet cocoa-lined lips.

    Half Magic Tile1 Cycler 3x4
    Rainbow Sprite

    Who’s the fairy-est of them all? You!

    Skip to content above carousel
    half-magic-crystal-butter-balm-content-tile-april25-715x1308.jpg
    A buttery balm infused with ethereal shimmer.

    Makeup as Unique as You

    Skip to content below carousel
    Half Magic Tile2 Cycler 3x4
    Frosted Brownie

    Bronze-y tones meet lush shimmer.

    Half Magic Tile4 Cycler 3x4
    Pink Ice

    A fuchsia hit for the queen of sheen.

    Half Magic Tile3 Cycler 3x4
    '90s Crush

    Iconic: icy eyes meet cocoa-lined lips.

    Half Magic Tile1 Cycler 3x4
    Rainbow Sprite

    Who’s the fairy-est of them all? You!

    Skip to content above carousel
    Showing 33 of 33
    • 1

    Half Magic

    From the makeup artist behind Euphoria, Donni Davy, Half Magic helps unleash your full creativity to truly ‘wear your heart on your face’. From the ultimate glitter eye to subtle winged liner, ’90s rave chic or 2000s makeup, Half Magic’s precision formulas are made for all – beginners and pros alike. Half Magic, half you. Half Magic is vegan-friendly and Leaping Bunny-certified cruelty free.