Straight Up Volumizing Mascara 10ml
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Lift, lengthen, nourish, and go.
Benefits
- Cruelty-free
- •Vegan
- •Natural finish
- •Longwear
- •Volumising
The MECCA view
Straight Up Performance. This rms beauty mascara provides 12 hours of volume and lift while nourishing for healthier-looking lashes. Formulated with innovative ingredients to help strengthen, revitalize, and thicken. Exclusive tri-locking system creates smudge-free, flake-free long wear. Plush brush lays on the drama.
Key ingredients
Plankton Extract: Extracted from Tahitian sea microalgae, it helps to strengthen, densify, and nourish for healthier-looking, fortified lashes.
Tri-Locking System: Naturally derived candelilla wax, carnauba wax, and non-GMO corn starch wraps around the lashes to deliver smudge-free, clump-free, and flake-free wear.
Made without
Fragrance, Parabens and Sulphates (SLS & SLES)
Consumer testing results
- 96% agree it adds lift to lashes*
- 93% agree lashes look lengthened*
- 93% agree it instantly adds dramatic volume to lashes*
- 90% agree it makes lash line look fuller*
* Results observed in a 7 day consumer study on 33 individuals.
Usage
For wide awake eyes, hold brush horizontally coating each lash with natural nourishing ingredients. For more volume, apply additional coats.
Item Code
I-053918
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