Hairstory

From a team of haircare industry veterans comes a new way to wash. Founded in New York in 2015, Hairstory is revolutionising the traditional ‘cleanse, condition, repeat’ routine, rolling it all into one nourishing step – without the harsh detergents. Seen as an anti-shampoo revolution, New Wash is a cleansing cream made with biodegradable ingredients that puts the hair and scalp’s natural oils and microbiome first. Made to simplify healthy hair goals, the sustainably-minded brand evolved its product line to include a pre-wash scalp rinse, an air-dry lotion balm, a nourishing oil and texturising and protective sprays – with a fewer-better-things approach.