Welcome to the MECCA Newsroom

The MECCA Newsroom is where we share what’s new – from announcements and creative collaborations to statements about our people, purpose, and progress.
For nearly 30 years, MECCA has existed to embolden through beauty – to help people look, feel and be their best – and that commitment extends beyond our stores and brands to the communities, culture, and causes that inspire us every day.
Press Releases
2025
- 2 December – MECCA Returns to the Australian Open in 2026
- 15 November – Beauty Empire Founder Named Melburnian of the Year
- 6 October – MECCA Commits $10 Million to Accelerate Gender Equality on International Day of the Girl
- 16 September – Introducing The MECCA Archive: Preserving Beauty Culture and Honouring Women’s Stories
- 25 August – Why I’m wearing make up — The Barefoot Investor - Scott Pape
- 8 August – A New Chapter in Beauty Retail – MECCA Bourke Street Opens in the Heart of Melbourne
Media Statements
Here you’ll find MECCA’s official statements, updates and responses to current news, issues, and conversations providing clarity on the topics that matter most to our community.
2026
- 14 January - Boxing Day Sale Statement

A Proudly Australian company
Founded in Melbourne in 1997, MECCA has grown from a single four-metre-wide store into Australasia’s largest prestige beauty retailer with a vision to embolden through beauty, helping people look, feel, and be their best.

MECCA M-POWER
Building on MECCA’s history as a disruptor and innovator, our mission is to drive meaningful progress towards gender equality, in our lifetime.

MECCA M-PACT
At MECCA, we want to be a force for good by understanding our impact on the planet, on people and through our products, and take action to make it as positive as possible.