The MECCA view

A sulphate-free purple shampoo designed to be used on blonde, grey and naturally silver hair to help neutralise brassy yellow tones. The low-lather formula gently cleanses whilst maximising toning benefits. Scented with Aveda's own pure-fume™ aroma with osmanthus, certified organic orange and cedarwood.

Made without

Animal products, sulphated cleansers. silicone, parabens, mineral oil, petrolatum, formaldehyde and synthetic fragrance

Other details

1.4 fl oz/40 ml: Tube is minimum 65% post-consumer polypropylene. Recycling is limited. Please contact your local recycling program.

6.7 fl oz/200 ml: Tube is minimum 65% post-consumer polypropylene. Recycling is limited. Please contact your local recycling program.

Usage

Features progressive toning benefits and can be left on for up to three minutes depending on the desired amount of neutralizing.

Apply to wet hair. Leave in 1-3 minutes. Rinse thoroughly. Follow with blonde revival™ purple toning conditioner.

Toning results can vary.

Item Code

I-049314