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A sulphate free, purple toned shampoo that helps to neutralise brass tones and illuminate blonde hair. It gently cleanses and hydrates, whilst helping to reduce the appearance of frizz. It works best when paired with the Illuminating Blonde Conditioner.
Polyquaternium-113: helps preserve tone.
Lauryl, myristyl polyricinoleate, glycerin: helps provide moisture to hair.
Parabens, phthalates, mineral oils, formaldehyde donors, sulfates, petrolatum, triclosan, triclocarban. vegan. not tested on animals.
Apply and massage through damp hair. Let it sit for two minutes. Rinse, and follow with Illuminated Blonde Conditioner.
FROM THE PRO
When using a purple shampoo, it’s important to massage and work the shampoo thoroughly from roots to ends. This will ensure consistent coverage and even toning.
Pump sold separately.