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Benefits
Vegan • Anti-frizz
The MECCA View
This multitasking styling cream defines natural texture for wavy, curly, and coily hair while keeping strands soft, touchable, and frizz-free. Made with Yuzu Ceramide B and Coconut Fruit Extracts, it delivers definition, hydration, heat protection, and shine for an effortless air-dry for medium to thick hair types.
Key Ingredients
Yuzu Ceramide B:
Deeply hydrates and seals the cuticle to retain moisture and vibrancy
Coconut Fruit Extract:
Hydrates and defines while strengthening and protecting hair from damage
Squalane:
Smooths and adds shine without weighing hair down
Product details
Fragrance notes
Fresh, uplifting, and spa-like with notes of sparkling yuzu, green tea, bergamot, and sandalwood.
Made without
Sulphates (SLS & SLES), Parabens
Pro-tip
To Heat Style: Apply mid-length to ends, diffuse for volume.
To Refresh: Dampen hair, reapply to rehydrate and define.
On Dry Hair: Apply ends to mid-lengths to smooth frizz.
For Extra Hold: Pair with The Finishing Gel (sold separately).
Consumer testing results
Based on an independent clinical study:
- Instantly reduces frizz by 2x with 24-hour control
- Enhances definition with 24-hour flexible hold
- Delivers up to 3x more hydration and smoothness
- Protects against heat up to 450°F
In a consumer perception study of 42 women over two weeks:
- 95% agreed hair has touchable hold without crunch or stiffness
- 93% agreed hair felt smoother after air drying
- 90% agreed hair is shinier and healthier
Usage
- Start with freshly cleansed, towel-dried hair.
- Use Crown Affair's The Leave-In Conditioner to detangle hair (sold separately).
- Apply a nickel-sized amount, building up more as needed.
- Rake through, scrunch or finger coil to enhance natural texture and definition, or style as desired.
- Let your hair air dry or heat style.
Item Code
I-081976
Ingredients
Water/Aqua/Eau, Propanediol, Cetearyl Alcohol, Hydroxypropyl Starch Phosphate, Isopropyl Myristate, Ethylhexyl Olivate, Behentrimonium Chloride, Cocos Nucifera (Coconut) Fruit Extract, Citrus Junos (Yuzu) Fruit Extract, Squalane, Tocopherol, Parfum/Fragrance, Hydroxyacetophenone, Caprylyl Glycol, 1,2-Hexanediol, Isopropyl Alcohol, Cyamopsis Tetragonoloba (Guar) Gum, Butylene Glycol, PG-Hydroxyethylcellulose Cocodimonium Chloride, Citric Acid, Polyquaternium-10, Quaternium-80, Sodium Benzoate, Sodium Hydroxide, Isopropyl Alcohol, Tetramethyl Acetyloctahydronaphthalenes, Limonene, Juniperus Virginiana Oil, Linalyl Acetate, Linalool, Pinene, Citral, Beta-Caryophyllene, Geranyl Acetate, Citrus Aurantium Peel Oil, Rose Ketones, Terpineol.
Shipping, returns & in-store availability
This item can be found in selected MECCA stores.
*Please note that stock levels in-store may not always reflect real-time inventory availability.
This item is available for Click & Collect (subject to stock availability).
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