The MECCA view

This multitasking styling cream defines natural texture for wavy, curly, and coily hair while keeping strands soft, touchable, and frizz-free. Made with Yuzu Ceramide B and Coconut Fruit Extracts, it delivers definition, hydration, heat protection, and shine for an effortless air-dry for medium to thick hair types.

Key ingredients

Yuzu Ceramide B: Deeply hydrates and seals the cuticle to retain moisture and vibrancy

Coconut Fruit Extract: Hydrates and defines while strengthening and protecting hair from damage

Squalane: Smooths and adds shine without weighing hair down

Fragrance notes

Fresh, uplifting, and spa-like with notes of sparkling yuzu, green tea, bergamot, and sandalwood.

Made without

Sulphates (SLS & SLES), Parabens

Pro-tip

To Heat Style: Apply mid-length to ends, diffuse for volume.

To Refresh: Dampen hair, reapply to rehydrate and define.

On Dry Hair: Apply ends to mid-lengths to smooth frizz.

For Extra Hold: Pair with The Finishing Gel (sold separately).

Consumer testing results

Based on an independent clinical study:

- Instantly reduces frizz by 2x with 24-hour control

- Enhances definition with 24-hour flexible hold

- Delivers up to 3x more hydration and smoothness

- Protects against heat up to 450°F

In a consumer perception study of 42 women over two weeks:

- 95% agreed hair has touchable hold without crunch or stiffness

- 93% agreed hair felt smoother after air drying

- 90% agreed hair is shinier and healthier

Usage

- Start with freshly cleansed, towel-dried hair.

- Use Crown Affair's The Leave-In Conditioner to detangle hair (sold separately).

- Apply a nickel-sized amount, building up more as needed.

- Rake through, scrunch or finger coil to enhance natural texture and definition, or style as desired.

- Let your hair air dry or heat style.

Item Code

I-081976