The MECCA view

Say goodbye to greys and hello to confidence boosting, salon quality colour with the Josh Wood Colour Permanent Colour. This at-home Permanent Colour comes with everything you need for a great application and even better results. With salon grade gloves, barrier cream and stain removing wipes, you can guarantee a mess free application and a rich, natural colour as a result. There are 11 expertly formulated shades in the range and are perfect for all hair types, free from Ammonia.

Set includes

Kit - Containing:

Hair Dye 44ml

Activator 66ml

Protective Barrier Cream 15ml

Deep Conditioning Treatment 20ml

Stain Removing Wipe

Key ingredients

Hydrolised Quinoa - Enhances moisture in the hair, improves shine, and protection against damage.

Murumuru Seed Butter - Deep hydration, tames frizz and enhances shine.

Pro-tip

1) Make sure to apply the provided barrier cream to your hairline and ears before applying so you prevent staining.

2) Section your hair into quarters and start colouring where your greys are most stubborn.

3) Pat the colour in, do not rub it in.

4) Leave a tiny bit in the bottle to reapply over stubborn greys if needed.

5) Use the provided stain removing wipe to clean any marks on the skin.

Direct from the brand

Josh Wood says "I created this permanent colour to make it super easy, you can get 100% grey coverage and it’s really kind to your hair. There’s no ammonia, and it has a care complex as well which really promotes shine and also really helps condition your hair while it’s colouring. I created this to give you really natural looking hair colour. Match this to your root colour, it won’t turn you from blonde to brunette or brunette to blonde, but it will give you super contemporary natural looking hair colour."

Awards

Marie Claire Hair Awards 2020 - Best DIY Colour Product

Women's Health Beauty Awards 2020 - Best At-Home Colour

Other details

Unlock your best shade & give your colour a boost with The Miracle System:

1. Permanent Colour Kit - 100% grey coverage, no ammonia, and rich, natural-looking colour.

2. Toning Shade Shot - Glossy toner that creates personalised results to suit your skin and eyes.

3. Repairing Miracle Shot - The secret sauce to softness, shine & strength.

Usage

Use as often as you feel your greys need permanent coverage. Use the Josh Wood Colour Root Touch Up products to temporarily cover greys in between.

To select the best shade for you, take a photo of your roots in natural light and match your colour to one of the Josh Wood Colour Permanent Colour shades.

For best application, section your hair in to quarters, apply barrier cream to your hairline and ears before you start colouring.

When you do start colouring, start where you have the most grey, applying colour in thin sections and patting it in - do not rub.

Once all your roots are covered leave on for the directed time and rinse. Then use the provided deep conditioning treatment to make your hair silky soft.

Dosage

The Permanent Colour volumes are already provided so no measuring required. One Permanent Colour has one use. You cannot open or mix the colour together and keep some back for a second use. The colour will not provide you with the same results in this situation.

Warnings

This product must not be used for dyeing the eyelashes or eyebrows. To do so may cause blindness. Avoid contact with eyes. Wear suitable gloves. Rinse eyes immediately if product comes into contact with them. Rinse hair well after application.

If any adverse reaction occurs, stop using the product immediately and seek medical assistance.

Keep out of reach of children. For mixing ratio, follow use instructions on the internal leaflet.

Contains phenylenediamines (toluenediamines).

Do not apply permanent colour over highlighted or balayage mid-lengths and ends, it will colour over and remove this effect from your hair.

Item Code

V-900848