The MECCA view

The fragrance that turned sandalwood into a phenomenon, Santal 33 went from insider secret to global cult status thanks to its dangerously intoxicating and enveloping mix of creamy woods, leather and – of course – the sandalwood from which it takes its name. Inspired by vintage Marlboro ads and the rugged freedom of the American West, it’s warm and compelling, with a touch of bohemian spice. So, how did it become so indelibly associated with New York City? It began with the Gramercy Park Hotel, which embraced it first as a candle, and then a room spray that guests began wearing as perfume. Finally, years later, the final Santal 33 personal fragrance was launched – and a timeless icon was born. One spritz, and you’ll understand why it stops people in their tracks.