LoveSeen

LoveSeen is an ultra-wearable false lash brand that does beauty differently. Proud champions of individuality, celebrated fashion designer and creative director Jenna Lyons joined forces with long-time collaborator, makeup artist Troi Ollivierre, to develop lashes that favour the needs and identity of the wearer over beauty trends and standards. Lyons was born with incontinentia pigmenti, a rare genetic condition that left her with just a few of her own eyelashes; LoveSeen's product lineup reflects her own desire for confidence-boosting faux lashes that 'let you look like you'. Its designs are based on the real lashes of 21 different people, spanning ages, ethnicities, eye shapes and beauty aspirations.