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Packaging that doesn’t outlive its welcome​
As Australia’s largest prestige beauty retailer, we have a responsibility to understand the packaging we put into the world - and to help you know what to do with it when you’re done.  

Our reach​
We work with more than 200 brands to better understand their packaging and identify opportunities to use less material, improve recyclability and drive packaging innovation.  
Packaging Sept 26 3x4

Our packaging​

Most of our in store and online packaging is 100 percent kerbside recyclable. This includes the small bags used for the vast majority of store purchases – even the handles which might feel like fabric but are actually made from paper and can go straight into your recycling bin.

Our large, jumbo, XL and XXL in store bags currently include a laminate coating for strength and durability. This means they’re not yet recyclable in New Zealand but makes them ideal for reuse, and we encourage you to reuse them as many times as possible.

And when you're shopping with us online, you can also choose our sustainable packaging option. This is 100 percent kerbside recyclable, made from 67 percent recycled materials and contains no bubble wrap, plastic bags, polystyrene foam or unnecessary fillers. 

Packaging Sept 26 3x4

Our packaging​

Most of our in store and online packaging is 100 percent kerbside recyclable. This includes the small bags used for the vast majority of store purchases – even the handles which might feel like fabric but are actually made from paper and can go straight into your recycling bin.

Our large, jumbo, XL and XXL in store bags currently include a laminate coating for strength and durability. This means they’re not yet recyclable in New Zealand but makes them ideal for reuse, and we encourage you to reuse them as many times as possible.

And when you're shopping with us online, you can also choose our sustainable packaging option. This is 100 percent kerbside recyclable, made from 67 percent recycled materials and contains no bubble wrap, plastic bags, polystyrene foam or unnecessary fillers. 


MECCA’s Beauty Empties Program​
Beauty packaging can be tricky to recycle through household recycling programs, which is why we created MECCA Beauty Empties. By bringing your beauty empties into a MECCA store, we can make sure that anything that can be properly recycled will be kept out of landfill.  

How it works

Collection

Bring your beauty empties into any MECCA store and place them in the Beauty Empties Bin – it’s that easy. We collect the packaging and send it to our specialist sorting partners across Australia and New Zealand.

Sorting

Beauty empties are made from many different materials, so they need to be carefully sorted by material type before they can be sent for recycling.

Recycling

We work with specialist recycling partners to process, recover and recycle the materials collected through Beauty Empties.​ Plastics are sorted by type before being shredded, washed and melted so they can be used to make new plastic products. Cardboard is pulped, cleaned and made into new cardboard and paper products. Metals are sorted, shredded, melted and reformed into new products or packaging. Glass is crushed, melted and remolded into new glass products, or used in construction and road base materials.​ 

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Collection

Bring your beauty empties into any MECCA store and place them in the Beauty Empties Bin – it’s that easy. We collect the packaging and send it to our specialist sorting partners across Australia and New Zealand.

Sorting

Beauty empties are made from many different materials, so they need to be carefully sorted by material type before they can be sent for recycling.

Recycling

We work with specialist recycling partners to process, recover and recycle the materials collected through Beauty Empties.​ Plastics are sorted by type before being shredded, washed and melted so they can be used to make new plastic products. Cardboard is pulped, cleaned and made into new cardboard and paper products. Metals are sorted, shredded, melted and reformed into new products or packaging. Glass is crushed, melted and remolded into new glass products, or used in construction and road base materials.​ 

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Banish

Our Australian sortation partner is Banish, an education and advocacy social enterprise that runs the Banish Recycling and Diversion (BRAD) Program.

Banish is run by the amazing and passionate Lottie Dalziel, a sustainability educator known for helping Australians make more sustainable choices.

Packaging Banish Sept 26 3x4

Banish

Our Australian sortation partner is Banish, an education and advocacy social enterprise that runs the Banish Recycling and Diversion (BRAD) Program.

Banish is run by the amazing and passionate Lottie Dalziel, a sustainability educator known for helping Australians make more sustainable choices.

Packaging Banish Sept 26 3x4
Packaging Will Able Sept 26 3x4

will&able

Our New Zealand sortation partner is will&able, an impact-driven social enterprise that employs neurodivergent and differently abled people. will&able has been providing sorting and refurbishment services in New Zealand for decades.
Packaging Will Able Sept 26 3x4

will&able

Our New Zealand sortation partner is will&able, an impact-driven social enterprise that employs neurodivergent and differently abled people. will&able has been providing sorting and refurbishment services in New Zealand for decades.