M-PACTFUL Brands
We’re making it easier to shop consciously and confidently.
We know it can be hard to tell what’s genuine when it comes to sustainability claims – and you don’t have time to fact-check every label.
That’s why we’ve partnered with Provenance, a global platform for validating sustainability claims. Their expertise means every claim is backed by real evidence, so you can have confidence in the impact of the products you’re buying. Brands that have signed up to go through Provenance’s verification process form part of our M-PACTFUL Brands. So far, more than 50 of our brands have joined our M-PACTFUL Brands.
Ready to explore? Discover the M-PACTFUL Edit: a curated collection of products and brands with verified sustainability claims – think lower-impact packaging, female-led, climate action and more.
How does it work?
Provenance verifies sustainability claims
This means brands have had their sustainability claims independently verified – so you know they’re walking the talk.
You get full transparency
Provenance has done the homework so you don’t have to – their technology enables brands to attach evidence to their claims, so you can see the facts for yourself.
Shop by your values
Every product in the M-PACTFUL Edit has been verified, making it easy to shop consciously and confidently. Shop the M-PACTFUL Edit here.
Provenance verifies sustainability claims
This means brands have had their sustainability claims independently verified – so you know they’re walking the talk.
You get full transparency
Provenance has done the homework so you don’t have to – their technology enables brands to attach evidence to their claims, so you can see the facts for yourself.
Shop by your values
Every product in the M-PACTFUL Edit has been verified, making it easy to shop consciously and confidently. Shop the M-PACTFUL Edit here.
How can you identify our M-PACTFUL Brands?
It’s easy! When you look at a product, you'll see a section below the product details (on the right if you're on a desktop, and below if you're on a mobile) which will display if it has a sustainability claim validated by Provenance.
Claims come in two forms:
- Verified (green check mark): confirmed by a third-party certification
- Evidenced (white check mark): supported by publicly available proof provided by the brand
Want the simplest way to explore? Head straight to the M-PACTFUL Edit: a curated collection of products and brands with verified sustainability claims, all in one place.
How can you identify our M-PACTFUL Brands?
It’s easy! When you look at a product, you'll see a section below the product details (on the right if you're on a desktop, and below if you're on a mobile) which will display if it has a sustainability claim validated by Provenance.
Claims come in two forms:
- Verified (green check mark): confirmed by a third-party certification
- Evidenced (white check mark): supported by publicly available proof provided by the brand
Want the simplest way to explore? Head straight to the M-PACTFUL Edit: a curated collection of products and brands with verified sustainability claims, all in one place.