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Cherry Red Is Everywhere – Including Our Beauty Routines

January 23 | 3 minute read

Words by Samantha Brigden

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Bold yet impossibly chic – and with a tendency to bring out one’s most confident self – Vogue has crowned cherry red “the shade du jour”. We're seeing the hue all over runways and red carpets (and TikTok For You Pages), which means one thing: it’s time to paint your beauty routine red.

According to Chinese cultural traditions, red signifies good fortune and joy – so with the Lunar New Year starting this week, the trend feels perfectly timed to deliver luck (and style) in spades.

From cherry lips to crimson packaging that would look right at home on any best dressed list, we’ve rounded up some of our scarlet-hued favourites. Your beauty bag has never looked cuter…

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The (cherry) tomato blush
MECCA MAX Off Duty Liquid Blush in ‘Tango’

Whether you call it 'tomato girl' or 'cherry chic', nothing delivers an effortlessly sunkissed complexion like a flush of coral blush. And this just-launched liquid formula from MECCA MAX makes the colour less intimidating, thanks to its ultra-blendable, skin-loving formula.

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The juicy new scent
Ellis Brooklyn Apple Love EDP

Start spreading the news – this fragrance (a love letter to NYC, home of Ellis Brooklyn's Founder, Bee Shapiro) smells just as good as it looks. Juicy apple meets peach skin, plum blossom and sugarcane to create a scent of sweet sophistication that belongs on the Upper East Side.

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The perfectly packaged mascara
Westman Atelier Eye Want You Mascara

No, we don’t mean you have to paint your lashes red – but your mascara tube, on the other hand…

Always ahead of the trend, celebrity makeup artist Gucci Westman must have known this would be our favourite hue when designing this mascara: an endlessly buildable formula that delivers serious length and volume, while looking good enough to earn a spot on your Instagram.

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The long-lasting nail colour
manucurist Green Flash Gift Box

Another beauty classic, red nails are one of the easiest ways to experiment with colour. With this all-in-one set from manucurist (featuring the perfect cherry red and a shimmering gold), your polish will last for up to 10 days, too.

Just set with the included LED light to treat yourself to all the chip-proof benefits of a gel manicure, from the comfort of your own home. Even better, it swipes off with regular nail polish remover. Magic!

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The cult-favourite fragrance
Maison Francis Kurkdjian Baccarat Rouge Extrait de Parfum

If you’re a committed Baccarat Rouge fan, you might already know that it was inspired by the signature ruby-hued crystals of French luxury house, Baccarat. Taking the already dramatic notes of jasmine, saffron and cedar to new heights, this version of the iconic scent intensifies its strength and lasting power – and comes in an extra luxurious rouge bottle.

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The on-trend bathroom accessory
kit: RE:SET Hand Wash and Hand Lotion

Almost everything from kit: deserves a place on this list, with its striking red packaging that makes every self-care moment feel that little bit more spa-like. Their new hand wash and lotion duo is here to transform the simple act of washing your hands into a rejuvenating ritual. Soft skin and a chic-looking bathroom? We’re in.

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The photo-realistic perfume
Tom Ford Lost Cherry EDP

This list wouldn’t be complete without a shout-out to the cherriest of all cherry fragrances. Picture biting into the ripe flesh of a fresh black cherry – then top it off with a touch of bitter almond and lashings of griotte syrup. Somehow, Tom Ford has bottled all of that rich, sweet fruitiness in this scent that's made for gourmand (read: dessert-like fragrance) lovers.