Before we begin, let’s be clear: we’re all about embracing – not erasing – signs of ageing. As Coco Chanel famously said, “After 40, nobody is young – but one can be irresistible at any age.” So, it’s time to do away with the rule book: forget everything you think you know about makeup and mature skin. Want to do a fuschia lip? Want to try a two tone eye? Got some graphic liner inspo? Please, be our guest. Because if there’s one thing we believe wholeheartedly, it’s that beauty should be fun (and not just for the under-21s.)
Speaking of 21s, the 21st century has seen the arrival of a new attitude to ageing. Fashion and beauty brands are hiring legendary faces including Diane Keaton, Jane Fonda and Andie MacDowell to front campaigns, acknowledging that with age comes not just wisdom but power, resilience, and a whole lot of experience to draw from. T
he message? Style is timeless, and ‘old’ is an attitude, not a number. So farewell the beige and the ‘blah’ and give yourself permission to wear your makeup how you like it. After all, beauty doesn’t have an age restriction. And ageing is inevitable, so let’s make the most of it, shall we?