MECCA Bourke Street Opening Weekend Celebrations

Here's what you can expect

Friday 8 August | Line starts at 7am, doors open at 9:00am

Celebrations continue all weekend long.

299 Bourke Street, Melbourne

MECCA 3000: The Future of Beauty Is Here

We’re opening MECCA Bourke Street with the bells and whistles! A vision of beauty like you’ve never seen before – where brands, products, services and experiences come together across three larger-than-life levels. It’s our biggest, most spectacular store ever and everyone’s invited!

• With a live DJ and glorious giveaways.
• Complimentary services – express makeup touch-ups, skin consults and more.
• Book a service and win – complete a bookable service to receive a MECCA Medallion that unlocks the most marvellous prize pools (pssst... everyone wins!)
• The MECCA Bourke Street Guide – your ultimate companion to explore it all (and win a gift along the way).
• Snap, share, repeat – capture and tag your visit with #MECCAmoment to join the celebrations online.

Get ready for the biggest opening moment in beauty history

While you wait to step inside for the very first time,, enjoy express beauty moments and a sneak peek of Café MECCA refreshments. Plus, the first 2000 people in line on opening day will receive a limited-edition MECCA Bourke Street Beauty Loop Box to fill with deluxe samples. Simply show your digital Beauty Loop card in the app to redeem.*

RSVP to stay in the loop. More details to come closer to the date.