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Sol de Janeiro
Brazilian Joia Strengthening + Smoothing Shampoo 90ml

(5 reviews)

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"A bond-repairing, weightlessly hydrating shampoo"

  • Benefits

    • Cruelty-free
    • Vegan
    • Sulphate-free

    The MECCA view

    Damage doesn’t discriminate — fine to medium hair needs repair and weightless hydration. Clinically proven to reduce 58% of hair damage this repairing shampoo combines patented SOL Seal Technology™ with nutrient-rich Brazilian ingredients. Wash away your worries with the iconic Cheirosa 62 scent.

    Key ingredients

    SOL Seal Technology™P: proven to repair damaged hair and prevent future damage in one use.

    Brazil Nut Oil: rich in selenium to nourish, help protect and restore vital shine.

    Buriti Fruit: brimming with healthy fats to fight frizz and strengthen dry, brittle hair.

    Fragrance notes

    Pistachio, almond, heliotrope, jasmine petals, vanilla, salted caramel, and sandalwood

    Made without

    Mineral oil, parabens, phthalates and gluten.


    Wet hair thoroughly. Pour a quarter size amount of Brazilian Joia™ Smoothing + Smoothing Shampoo into the palms of your hands and rub together to create light lather.

    Gently massage the product directly into your scalp for 1-2 minutes focusing on the roots.

    While shampooing, finger comb hair in a downwards direction to effectively clean and remove any styling products you’ve used.

    Rinse out and apply conditioner (p.s. we recommend Brazilian Joia™ Conditioner for maximum damage repairing + hydrating benefits) as directed.

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