The MECCA view

A clinically-proven lip-perfecting balm with nourishing and smoothing ingredients that lend 24-hour hydration in a sleek stick.

Custom Colour Bloom: Three shiny tinted shades contain light pH-adaptive technology, allowing each sheer hue to bloom into a personalised wash of colour. A universal shiny clear glaze is a best-in-class nourishing essential.

Plush Melty Formula: Each twist releases a precise dose of Posh Balm with the softest texture achievable in a super slim bullet. The decadent hyper-emollient formula lends an entrancing glide with 24 hours of hydration.

Effort. Less.: An unmistakable finish you can build to the intensity you love. Carefully fine-tuned lip care ingredients, sheer pigments, and a sleek format. No mirror needed.

Key ingredients

Murumuru Seed Butter Complex: Effectively enhances the skin barrier function of the lips, improving moisture retention to both restore and prevent dry or chapped lips

Plant-Derived Lanolin Alternative: Provides deep hydration and nourishment, creating a protective barrier for smooth, soft lips.

Cucumber Seed Oil: Rich in vitamins and antioxidants, it deeply nourishes, protecting lips from environmental stressors, promoting overall lip health.

Direct from the brand

“Posh Balm is the lip for everywhere—gym to drop off to after hours. These four special shades speak directly to my love of colour, even when it’s just a sheer flush.”—Victoria Beckham

Consumer testing results

- 24-hour lip moisturisation*

- Visibly improved lip texture up to 24 hours after application**

- Visibly improved lip smoothness up to 24 hours after application**

*In a clinical study of 33 females, aged 20-55 years using Corneometer® measurement

**In a clinical study of 33 females, aged 20-55 years using ImagePro® Software

Usage

Each twist of the Posh Balm tube releases the perfect dose of our ultrasoft formula. Apply in layers as desired for buildable colour or increased shine. Please note: The bullet does not twist back down.

Item Code

I-080782