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Anastasia Beverly Hills
Lash Brag Volumizing Mascara

$24.00 - $47.00
(18 reviews)

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"Volumising, water-resistant ultra-creamy mascara"

  • Benefits

    • Cruelty-free
    • Volumising
    • Defining

    The MECCA view

    Ultra-creamy and water-resistant mascara from Anastasia Beverly Hills serves up a hefty dose of volume, instantly creating the look of dramatic, full-bodied lashes. With a specially designed hourglass-shaped mascara wand, this wonder mascara coats each lash with a lush, full-pigment formula that glides on without weighing them down. Flexible polymers give this modern formula a long-lasting effect and prevent clumping, while lashes are smoothed and softened.

    Key ingredients

    Flexible polymers: to provide long-lasting effect and prevent clumping

    Conditioning agents: to help smooth and soften lashes.

    Wax blend: to give lashes definition, length and volume.

    Made without

    Parabens, gluten and phthalates.


    Prior to applying Lash Brag for the first time, wipe off excess product from the wand onto the rim of the tube.


    Allure Best of Beauty Winner 2020

    Consumer testing results

    In a 116-person consumer survey

    91% saw increased volume and length

    89% saw increased fullness and long-wearing results

    92% saw intense, jet-black color


    Begin by applying to your bottom lashes from base to tips. Then, starting at the base of your top lashes, sweep the mascara wand through to the tips. Apply over the top of the lashes as well as under to create an extra-voluminous look. Apply additional coats as desired.

    Pro tip:

    Prior to applying Lash Brag for the first time, wipe off excess product from the wand onto the rim of the tube.

    Item Code


See it in action

Thicker, fuller lashes in just 3 coats