The MECCA view

Hairstory New Wash Original cleans like a shampoo, moisturises like a conditioner and nourishes like a mask—in one simple step. Replace your damaging wash-grease-repeat routine with detergent-free New Wash to protect your natural oils, revealing a healthier scalp and softer, smoother hair. No damaging detergents, just naturally derived ingredients. Balances natural oil production to prevent dryness and colour fading. Amps up volume, smooths frizz and brings out waves and curls. Replaces shampoo and conditioner to simplify your routine.

Key ingredients

Aloe vera leaf juice: Cleanses, soothes and balances the scalp

Evening primrose oil: Nourishes scalp and hair while dissolving impurities

Sunflower seed oil: moisturises, cleanses and fights oxidation

Made without

Sulphates (SLS & SLES), Silicones, Parabens and Artificial Fragrance, Detergent-Free

Pro-tip

For the best New Wash experience, work it in with a scalp brush to gently lift buildup and boost circulation. Skip conditioner—New Wash is your cleanse and care in one—and take your time rinsing thoroughly so nothing is left behind but your natural texture at its best.

Awards

Allure Best of Beauty 2024

Consumer testing results

85% of people who tried New Wash said they would ditch shampoo forever.*

8 out of 10 New Wash users said it is the best product they have ever used.**

*Based on a 3-week consumer perception study of 103 participants

**Based on a 3-week consumer perception study of 103 participants, compared to similar products.

Usage

1. APPLY | Coat wet hair from scalp to ends with a generous amount of New Wash.

2. SPLASH | Add a splash of water—this is essential to activate and emulsify the formula into a milky consistency.

3. MASSAGE | Work thoroughly into hair and scalp with scalp brush or fingers. New Wash only cleans what it touches.

4. RINSE | Let sit for 2-3 minutes, then rinse out as thoroughly as you massaged it in.

Warnings

In case of contact with eyes, rinse thoroughly with water.

Item Code

V-087303