The MECCA view

An award-winning clean mascara that lengthens, lifts, and separates—now in a new brown shade. Safe for sensitive eyes. This cult-favorite mascara takes lashes beyond their limits - naturally. The dual-sided wand catches every lash for eye-opening length and definition. Long-lasting formula resists clumping, flaking, and smudging. New lighter, mono-material tube reduces carbon emissions by 46% and waste by up to 20%.*The cult-favorite clean mascara. Swipe on buildable length, lift, and definition with the unique dual-sided wand that works like a brush and lash comb in one.

*Compared to previous packaging.

Key ingredients

Arginine & Biotin: Powerful lash care heroes that help strengthen and fortify

Organic Shea Butter: Weightlessly conditions and adds a soft, flexible feel

Ethically Sourced Beeswax: Nourishes and defines lashes without clumping

Consumer testing results

● 100% said it lifts, separates, and defines lashes*

● 97% said it doesn’t smudge, flake, or crumble**

● 95% said lashes look longer*

● 91% said it nourishes and fortifies lashes***

In a clinical study of 42 people after 2 weeks (*) and immediately (***). In a 2-week study of 32 people (**).

Usage

Glide the shorter side of the dual-sided wand through lashes to lift and define.

Use the longer, comb-like side to lengthen and separate each lash.

Apply more coats for a bolder look.

For extra lift and curl, use an eyelash curler before applying.

To remove, rinse with warm water—no makeup remover needed.

Item Code

V-811872