MECCA Beauty Loop: Everything You’ve Ever Wanted to Know
July 9 | 20 minute listen
Listen on your favourite appundefined popover

Words by Ruby Devlin
On this episode, we're taking you behind the scenes of one of the most iconic parts of the MECCA experience: MECCA Beauty Loop.
Launched over a decade ago, MECCA Beauty Loop began as a bold reimagining of what a loyalty program could be - not just a reward system, but a community - one that celebrates discovery, surprise and a shared love of beauty. Since then, the release of MECCA Beauty Loop boxes, bonuses and gifts have become a moment of excitement and discovery for all our customers.
With over four million members across Australia and New Zealand, the boxes are just one of the program's secrets to success. MECCA Beauty Loop is designed to reward and connect our customers in the most meaningful of ways; from exclusive services and events catered to your beauty obsessions, to insider access to your favourite brand's newest products, and a gift every time your birthday rolls around.
Listen as MECCA’s Head of Loyalty, Rosie McFarlane, joins Kate in the studio to talk more about Australia's most loved loyalty program.
Want to be in the loop? Sign up to MECCA Beauty Loop here.
Hit play to listen to the conversation on The MECCA Memo, or head to your favourite podcast app (like Spotify or Apple Podcasts) to listen.