Inside MECCA’s New Edits of Generation-Defining Beauty
September 15 | 5 minute read
Words by Izzy Wight
Throughout history, women have used beauty as a tool – one of self-expression and storytelling; of rebellion and protest. If you look closely, beauty, and the way we choose to wear it, holds a mirror to our innermost thoughts and feelings, capturing shifts in mood, morale and the milestones that define us.
At MECCA, we’re obsessed with the stories that beauty can tell – and now, we want to share them with you. Celebrating 25 years of history, our limited-edition MECCA Archive Edits spotlight the icons that shaped us this century. From makeup to haircare and all products in-between, meet the beauty that marked the moment in these thoughtful, curated collections.
The Story of Sharing Vol. I
In the age of social media, a new kind of beauty community was born. Over TikTok feeds, newsletters, group chats and YouTube comment sections, we swapped tips, tricks, product recommendations and refreshingly honest reviews. We championed emerging brands, shared step-by-step tutorials and turned under-the-radar releases into overnight bestsellers.
Split over two curated edits, The Story of Sharing is a celebration of these modern beauty classics. In Vol. I, expect icons like the gloss-balm hybrid on everyone’s lips (including Sofia Richie Grainge and Rihanna) Summer Fridays Lip Butter Balm, the lightweight sunscreen that converted even the SPF-averse, MECCA COSMETICA To Save Face SPF50+ Superscreen and the gel that defined our full, fluffy brow obsession, Glossier Boy Brow Volumizing Eyebrow Gel-Pomade.
The Story of Sharing Vol. II
The Story of Radiance
Enter The Story of Radiance, a celebration of luminous essentials that lit the way. Featuring the complexion-enhancing Liquid Super Loaded Tint from celebrity makeup artist Gucci Westman and the world’s most famous peachy-pink blush, NARS Orgasm, these glow-giving favourites are all about letting your natural skin shine through.
The Story of Grounding
Featuring ritualistic beauty tools like This Works Deep Sleep Pillow Spray (the best sleep you’ve ever had), Nécessaire’s minimalistic, skin-strengthening The Body Lotion (a shower status symbol) and kit:’s botanical-rich Wellness Wash, The Story of Grounding is a celebration of the products that help us unwind.
The Story of Knowing
The Story of Knowing celebrates the brands that listened and led the way. In it, you’ll find the bestselling, skin-smoothing Alpha Beta® Universal Daily Peel, created by New York dermatologist to the stars, Dr. Dennis Gross. The edit also includes Cosmetics 27’s rich, restorative Baume 27 Advanced Formula (a beauty editor and MECCA team must-have) and ELEMIS Pro-Collagen Cleansing Balm – the nourishing, three-in-one formula loved by everyone from Suki Waterhouse to Cara Delevingne.
The MECCA Time Capsule
No one loves beauty more than we do. With the inaugural MECCA Time Capsule, we’re honouring 25 years of icons – the skincare, makeup, haircare and fragrances that defined their time. From contemporary visionaries like ISAMAYA and Half Magic to industry legends like Kevyn Aucoin and Augustinus Bader, this expansive, 33-product edit is a piece of beauty history.
Think: Tower 28’s SOS Daily Rescue Facial Spray, the mist that changed the game for sensitive skin, By Terry’s Ombre Blackstar Cream Eyeshadow, the shadow stick that made smoky eyes as simple as a swipe, and Sunday Riley’s Good Genes Lactic Acid Treatment – the brightening treatment that set the tone for gentle, skin-smoothing liquid exfoliants.
