How Visionary Makeup Artist Fara Homidi Is Redefining Slow Beauty
March 19 | 4 minute read
Words by Kaylah Joelle Baker
Runways. Editorial campaigns. Red carpets. This has been Fara Homidi’s world since she moved to New York City in the noughties, and now we get to hold it in our own hands with her highly coveted brand hitting MECCA’s shelves.
“I obsess over these details, so you don’t have to!” Fara says about her approach to bringing her dreams into daylight. “I’m always thinking about solving problems like, how do you make lip pencils that are veil-like yet buildable and don’t feather into fine lines and soft matte complexion products that at the same time have bounce and glide with good coverage, yet look undetectable.”
Image credit: @farahomidi
“My products allow you to choose how you want to apply them,” Fara explains. “I don’t want any product to feel too precious, like you want to only leave it on your vanity. I want to see them being useful and out in the wild. They are really meant for those who want beautiful essentials that elevate any look you are going for, in packaging that you can feel good about.”
As for her number one product recommendation: “I always say our Smudge & Contour Lip Pencils are the gateway to my entire collection. Once you feel the quality and nuance of my lip pencils, you know you will have to try the rest of the products in my line up!” Just ask Gwyneth Paltrow: she was seen sporting the shade Faun at this year’s Oscars.
Fara Homidi Beauty will arrive online and in-store at MECCA Bourke Street and George Street from March 27, with remaining select stores and New Zealand (online) on March 31.
