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Clinically proven to deliver 3X brighter hair*
This ultra-concentrated purple shampoo evens the tone of natural or color-treated blondes, or greys– neutralizing unwanted yellow tones and brassiness to reveal bright, shiny hair. The hydrating lather gently cleanses hair and enhances softness while repairing everyday damage for stronger, more resilient hair in 1 wash*.
Violet Toning Agents: Seal in brightness and balance tone to reduce brassiness and yellow tones.
Gentle Blend of Coconut Oil-Derived Surfactants: Provides easy lather and leaves the scalp and hair feeling hydrated.
Parabens, Silicones and Sulphates (SLS & SLES)
Use weekly or as needed. For straight, wavy, curly, coily hair types, and fine, medium, or coarse textures – plus all porosity levels.
A little goes a long way with this highly concentrated formula.
250mL: Up to 100 applications*
*Based on the average application size of 2.5mL
Use weekly, or as needed, in place of regular shampoo.
Dispense and emulsify in hands.
Apply to wet hair.
Lather thoroughly and rinse well.
I-088039