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A creamy-lather, sulfate-free shampoo cleanses gently without ever stripping. Formulated with the patented SOL Seal Technology™, clinically proven to smooth and restore healthy hair. Plant-based keratin micro-beads mend and prevent breakage by wrapping strands with a hug + treat action to fuse together split ends. For all hair types and textures because beauty is diverse – and so is hair. Rich with healthy-hair ingredients and featuring the iconic and addictive Cheirosa ’62 fragrance (Brazilian Bum Bum Cream), this is the Brazilian hair of your dreams.
SOL Seal Technology™P: proven to repair damaged hair and prevent future damage in one use.
Brazil Nut Oil: rich in selenium to nourish, help protect and restore vital shine.
Buriti Fruit: brimming with healthy fats to fight frizz and strengthen dry, brittle hair.
Pistachio, almond, heliotrope, jasmine petals, vanilla, salted caramel, and sandalwood
Parabens
Wet hair thoroughly. Pour a quarter size amount of Brazilian Joia™ Smoothing + Smoothing Shampoo into the palms of your hands and rub together to create light lather.
Gently massage the product directly into your scalp for 1-2 minutes focusing on the roots.
While shampooing, finger comb hair in a downwards direction to effectively clean and remove any styling products you’ve used.
Rinse out and apply conditioner (p.s. we recommend Brazilian Joia™ Conditioner for maximum damage repairing + hydrating benefits) as directed.
V-061349
"A must have for dry or damaged hair, this powerhouse blend of ingredients leaves your locks feeling nourished and smelling incredibly delicious!"
Georgia, Retail Manager