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MECCA Archive
History of Beauty
21st Century Girl
About The Archive

The One Where Jennifer Aniston Changes Beauty Culture
Words by Kerri Gordon, with thanks to Jennifer Aniston
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Some beauty icons are made – formulated, marketed, swatched. Others, like Jennifer Aniston, are lived-in; layered through decades of red carpets, television history and a globally resonant haircut. With LolaVie, Aniston channels a hair legacy into something personal, purposeful and future-forward. As Aniston tells us, it all started with a few questionable ’90s beauty moments.

“At the time it felt like a crisis…” she laughs, reflecting on the hair mishaps that came before ‘The Rachel’. “Now, I just laugh.”

That instinct – to both remember and reframe – is at the heart of LolaVie, the multihyphenate’s haircare line built not from trend, but from time: the time she’s spent in hair and makeup chairs; the time she’s given her own beauty rituals to evolve.

archive-jennifer-aniston-3x4-1-aug-25.jpg

Some beauty icons are made – formulated, marketed, swatched. Others, like Jennifer Aniston, are lived-in; layered through decades of red carpets, television history and a globally resonant haircut. With LolaVie, Aniston channels a hair legacy into something personal, purposeful and future-forward. As Aniston tells us, it all started with a few questionable ’90s beauty moments.

“At the time it felt like a crisis…” she laughs, reflecting on the hair mishaps that came before ‘The Rachel’. “Now, I just laugh.”

That instinct – to both remember and reframe – is at the heart of LolaVie, the multihyphenate’s haircare line built not from trend, but from time: the time she’s spent in hair and makeup chairs; the time she’s given her own beauty rituals to evolve.

I really wanted to create something that reflects the way I care for my hair, she says. Products that are effective and rooted in science.

Named for an internal muse, Lola, a spirit who is curious, grounded and confident, LolaVie is a love letter to self-care; a celebration of simply feeling good. If anyone’s earned the authority to define what that looks and feels like, it’s Aniston; three decades into shaping culture through the screen – from Friends to The Morning Show, and from choppy layered blowouts to an enviably lived-in wave.

“Chris taught me a lot about how to care for my hair,” she says of longtime stylist Chris McMillan and creator of ‘The Rachel’, a honey brown, quintessentially ’90s shoulder-length ’do. “He’s not just a genius with scissors, he’s all about healthy hair.”

archive-jennifer-aniston-3x4-2-aug-25.jpg

Named for an internal muse, Lola, a spirit who is curious, grounded and confident, LolaVie is a love letter to self-care; a celebration of simply feeling good. If anyone’s earned the authority to define what that looks and feels like, it’s Aniston; three decades into shaping culture through the screen – from Friends to The Morning Show, and from choppy layered blowouts to an enviably lived-in wave.

“Chris taught me a lot about how to care for my hair,” she says of longtime stylist Chris McMillan and creator of ‘The Rachel’, a honey brown, quintessentially ’90s shoulder-length ’do. “He’s not just a genius with scissors, he’s all about healthy hair.”

archive-jennifer-aniston-3x4-2-aug-25.jpg
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Of course, no reflection of beauty history would be complete without revisiting the famous mane; a pop culture artefact that continues to echo, reinterpreted by generations and salons worldwide.

“Not a clue,” Aniston says of the impact the hairstyle would come to have. “We were just having fun and trying something new… It’s amazing to see something from that moment in time still resonate with a whole new generation.”

But even as a style icon, Aniston resists culture’s shift towards a singular beauty standard. “You don’t have to look like anyone else or have a certain kind of hair to be beautiful and confident,” she says. “Our goal at LolaVie is to create products that help you bring out your best hair – not mine or anyone else’s.”

archive-jennifer-aniston-3x4-3-aug-25.jpg

Of course, no reflection of beauty history would be complete without revisiting the famous mane; a pop culture artefact that continues to echo, reinterpreted by generations and salons worldwide.

“Not a clue,” Aniston says of the impact the hairstyle would come to have. “We were just having fun and trying something new… It’s amazing to see something from that moment in time still resonate with a whole new generation.”

But even as a style icon, Aniston resists culture’s shift towards a singular beauty standard. “You don’t have to look like anyone else or have a certain kind of hair to be beautiful and confident,” she says. “Our goal at LolaVie is to create products that help you bring out your best hair – not mine or anyone else’s.”

Aniston’s partnerships with McMillan and later, LolaVie co-founders Joel Ronkin and Amy Sachs, are a perfect case study in how prosperous alignment can become – their successes grounded in shared values and built with purpose, not speed. “Nothing about LolaVie happened overnight,” she shares. “But it was developed out of a long-standing mutual respect… it just clicked.”

Through proven, science-driven formulation and branding that brings honesty and positivity to the forefront, the founding trio’s intentionality is helping to redefine beauty in the context of the industry – and the customer – today.

LolaVie is loud in its commitment to simplifying hair routines without sacrificing long-term performance, delivering products that get you hooked with instant, visible results. It’s a clever mission; good hair now, healthier hair in the future. “To me,” says Aniston, “the future of beauty is about transparency, intention and helping people feel confident in their natural beauty. No noise, no gimmicks. Just great care you can trust.”

archive-jennifer-aniston-3x4-4-aug-25.gif

Aniston’s partnerships with McMillan and later, LolaVie co-founders Joel Ronkin and Amy Sachs, are a perfect case study in how prosperous alignment can become – their successes grounded in shared values and built with purpose, not speed. “Nothing about LolaVie happened overnight,” she shares. “But it was developed out of a long-standing mutual respect… it just clicked.”

Through proven, science-driven formulation and branding that brings honesty and positivity to the forefront, the founding trio’s intentionality is helping to redefine beauty in the context of the industry – and the customer – today.

LolaVie is loud in its commitment to simplifying hair routines without sacrificing long-term performance, delivering products that get you hooked with instant, visible results. It’s a clever mission; good hair now, healthier hair in the future. “To me,” says Aniston, “the future of beauty is about transparency, intention and helping people feel confident in their natural beauty. No noise, no gimmicks. Just great care you can trust.”

archive-jennifer-aniston-3x4-4-aug-25.gif

Confidence is a running theme in the actor’s reflections of her tenured career, and the mark she intends to leave on the beauty industry. It’s a quality that comes with time, but one she’d advise a young ‘Jen’ to settle into sooner. “I’d tell her to stop chasing perfection and just breathe,” she says. “I spent a lot of time thinking beauty meant fitting into someone else’s idea of it, but real beauty is about feeling good in your own skin. It’s about taking care of yourself, being kind to yourself and letting go of comparison. You don’t need to be the trend, you just need to be you. That’s when confidence really shows up.”

Especially now from the vantage point of a founder, Aniston has witnessed how women are shaping both the narrative and business of beauty with increasing honesty, power and grace. Women are reshaping the conversation in such a powerful way – embracing authenticity, rejecting old standards and showing up with confidence.  

Whether it’s ageing naturally, challenging norms or just being real, there’s a strength and honesty in the way women are leading right now. It’s incredibly inspiring, and I’m proud to be part of that shift.

With LolaVie calling MECCA its Australian home, Aniston reflects on the cultural capital of beauty communities across Australia and New Zealand: “The beauty culture in Australia and New Zealand is smart, conscious and super ingredient-savvy,” she says. “MECCA is such an iconic destination… I’m honoured that LolaVie will be part of that world.”

In many ways, LolaVie isn’t just a beauty brand. It’s a modern artefact – an emblem of how beauty culture has evolved from celebrity emulation to self-definition. From ‘The Rachel’ to science-backed haircare and from pop culture icon to co-founder, the actor’s evolution is akin to our own: shaped by the past, grounded in the now and always facing forward.

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Jennifer Aniston is an award-winning actor, producer, director and founder, rising to international fame for her role as Rachel Green on TV’s Friends from 1994 to 2004. Her contribution to The MECCA Archive honours the way beauty icons – and the women behind them – have shaped culture, memory and meaning for generations.

archive-jennifer-aniston-headshot-aug-25.jpg

Jennifer Aniston is an award-winning actor, producer, director and founder, rising to international fame for her role as Rachel Green on TV’s Friends from 1994 to 2004. Her contribution to The MECCA Archive honours the way beauty icons – and the women behind them – have shaped culture, memory and meaning for generations.


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The History of Beauty

A timeline of the moments that defined beauty culture from the 1900s to now.

This Skin We're In

Anna Funder on beauty, truth and living in our own skin.

On Making History

A message from Vogue's first Indigenous Australian cover model, Elaine George.

Skip to content above carousel