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A lightweight, shine-controlling primer for matte, makeup-ready skin. Formulated with oil-taming, pore-blurring ingredients to help smooth imperfections, reduce unwanted shine, and leave skin with a velvety finish that holds. For a soft-focus base that won’t disappear on you. Infused with niacinamide, vitamin E, and provitamin B5, this non-sticky formula delivers hydration while helping to minimise the look of texture and fine lines. The result? A bright face and a smooth, matte canvas for makeup. No creasing, sliding, or dry partches. Lightweight enough for daily wear, but grippy enough for long days, Very Mattifying Primer keeps oil balanced, skin hydrated, and makeup well-behaved. 3PM shine doesn’t stand a chance.
Panthenol: Also known as provitamin B5, this (water-absorbing) humectant helps to soothe and hydrate skin.
Niacinamide: Also known as vitamin B3, niacinamide is a skin brightening ingredient that has sebum regulating properties.
Silica: A naturally occurring mineral powder that absorbs excess oil for a natural, matte finish.
Alcohol, Fragrance, Essential Oils, Nuts, Oil, Parabens and Sulphates (SLS & SLES).
AM: Apply as the final step of your skincare routine (after SPF). Smooth a pump or two across your face with hands or brush, wear solo or follow with makeup.
PM: Going out-out? Apply after your skincare routine for a matte, smooth canvas that keeps makeup fresh and shine-free until last call.
I-079815