It's what’s inside that matters
After discovering that less than 2 percent of the retail price of a standard fragrance pays for what’s inside the bottle, the A.N Other founders embarked on a mission to put the money otherwise spent on “gimmicks, mood stories, travel tales, or inflated brand egos” to better use.
A.N Other focuses on what's inside the bottle, reaching out to the world's best fragrance designers (like David Apel, the perfumer that created OR/2018 and the ‘nose’ behind cult-favourite scents from Le Labo, Jo Malone London and Editions de Parfums Frédéric Malle) to create best-in-class scents that pride themselves on authentic craftsmanship, high-quality ingredients and materials, and the environment, all while ensuring an accessible price point for the fragrance wearer.
All things considered
If it’s not the best, it’s not in an A.N Other fragrance! From the design of the bottles to the formula that waits inside, an elevated perfumery experience awaits. The brand’s minimalist (dare we say, Scandi chic) glass bottles paired with a unique magnetic spray cap feel nothing short of luxury, making the ideal asset for those in pursuit of aesthetically pleasing bedroom and bathroom interiors (your sign to add them to your moodboard).
As for the scents, there are few physical or monetary boundaries in the way of creating an uncompromising collection. With the belief that true luxury is experiencing the highest-quality ingredients, each perfumer is instructed not to hold back on costs when formulating their best scent yet. For perfume designer Catherine Selig, this meant sourcing one tonne of the most expensive rose petals, handpicked from the legendary fields of Grasse in France.