In the Chair with Vyrao Founder Yasmin Sewell
November 13 | 5 minute watch
Words by Kerri Gordon
Yasmin Sewell’s energy is room-filling. It’s earnest and calming, though not void of sprite - it’s pure joy to be around, and a feeling she’s managed to bottle into each of her Vyrao scents to no fault. It’s not at all what you’d expect from someone who spent decades as a fashion industry powerhouse.
As we sat around the pool at friend Sener Besim’s home, Yasmin shared with us her morning ritual - Ember candle, lymphatic drainage, Emma Lewisham favourites all included - finished with a spritz.
In coloured glass bottles and complete with a tiny Herkimer diamond supercharged in Hawaii by energist Louise Mita, Vyrao’s scents are the perfect way to bring good vibes to every day; and not in the frivolous sense. The brand’s three latest scents, The Sixth, Sun Rae and Mamajuju were created in collaboration with an international Science of Wellness Program, who have conducted 40+ years of research into the neuroscience of scent. Channelling her lifelong passion for energetic medicine into the brand, Yasmin has fast set a trail for the future of fragrance.
So choose your mood, spritz your scent and hit play.
