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Vegan • Hydrating • Restoring • Smoothing
A creamy-lather, sulfate-free shampoo cleanses gently without ever stripping. Formulated with the patented SOL Seal Technology™, clinically proven to smooth and restore healthy hair. Plant-based keratin micro-beads mend and prevent breakage by wrapping strands with a hug + treat action to fuse together split ends. For all hair types and textures because beauty is diverse – and so is hair. Rich with healthy-hair ingredients and featuring the iconic and addictive Cheirosa ’62 fragrance (Brazilian Bum Bum Cream), this is the Brazilian hair of your dreams.
proven to repair damaged hair and prevent future damage in one use.
rich in selenium to nourish, help protect and restore vital shine.
brimming with healthy fats to fight frizz and strengthen dry, brittle hair.
Pistachio, almond, heliotrope, jasmine petals, vanilla, salted caramel, and sandalwood
Parabens
Wet hair thoroughly. Pour a quarter size amount of Brazilian Joia™ Smoothing + Smoothing Shampoo into the palms of your hands and rub together to create light lather.
Gently massage the product directly into your scalp for 1-2 minutes focusing on the roots.
While shampooing, finger comb hair in a downwards direction to effectively clean and remove any styling products you’ve used.
Rinse out and apply conditioner (p.s. we recommend Brazilian Joia™ Conditioner for maximum damage repairing + hydrating benefits) as directed.
I-061349
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Parfum (Fragrance), Sodium C14-16 Olefin Sulfonate, Acrylates Copolymer, Coconut Acid, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Cocos Nucifera (Coconut) Oil, Euterpe Oleracea (Açaí) Fruit Oil, Bertholletia Excelsa (Brazil Nut) Seed Oil, Astrocaryum Murumuru Seed Butter, Mauritia Flexuosa Fruit Oil, Hibiscus Sabdariffa Flower Extract, Helianthus Annuus (Sunflower) Seed Oil, Chamomilla Recutita (Matricaria) Flower Extract, Tocopherol, Coco-Glucoside, Algin, Xanthan Gum, Chitosan, Carrageenan, Glycerin, Glycol Stearate, Cocamide Mipa, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Magnesium Nitrate, Isopropanolamine, Caprylic/Capric Triglyceride, Magnesium Chloride, Sorbitan Oleate, Phenoxyethanol, Ehtylhexylglycerin, Citric Acid, Sodium Chloride, Sodium Hydroxide, Benzyl Salicylate, Coumarin, Limonene, Hydroxycitronellal, Methylchloroisothiazolinone, Methylisothiazolinone, Ci 15985 (Yellow 6), Ci 19140 (Yellow 5).
This item can be found in selected MECCA stores.
*Please note that stock levels in-store may not always reflect real-time inventory availability.
This item is available for Click & Collect (subject to stock availability).



“A must have for dry or damaged hair, this powerhouse blend of ingredients leaves your locks feeling nourished and smelling incredibly delicious!”