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Brazilian Joia Strengthening + Smoothing Shampoo
3.9
(14 reviews)"A sulfate-free shampoo that repairs and smooths."
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Benefits
Cruelty-free • Vegan • Anti-frizz
The MECCA View
A creamy-lather, sulfate-free shampoo cleanses gently without ever stripping. Formulated with the patented SOL Seal Technology™, clinically proven to smooth and restore healthy hair. Plant-based keratin micro-beads mend and prevent breakage by wrapping strands with a hug + treat action to fuse together split ends. For all hair types and textures because beauty is diverse – and so is hair.
Rich with healthy-hair ingredients and featuring the iconic and addictive Cheirosa ’62 fragrance (Brazilian Bum Bum Cream), this is the Brazilian hair of your dreams.
Key Ingredients
SOL Seal Technology™:
builds amazing hair strength and repairs damage.
Brazil nut:
rich in selenium to deeply nourish and strengthen hair while protecting against breakage.
Buriti fruit oil:
brimming with healthy fats to smooth dry, damaged hair and bring vital shine.
Coconut oil:
the best-loved multi-tasker to promote scalp health and bring luster and moisture to hair.
Cupuaçu butter:
fortifying and frizz-fighting with essential healthy-hair fats.
Product details
Made without
Animal products, sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban.
Usage
Apply a generous amount to wet hair and massage as luscious lather builds. Rinse and repeat, as desired. Follow with Brazilian Joia Strengthening and Smoothing Conditioner for maximum benefits.
Item Code
V-056671
Ingredients
Aqua (water, eau), sodium cocoyl isethionate, cocamidopropyl betaine, parfum (fragrance), sodium c14-16 olefin sulfonate, acrylates copolymer, coconut acid, theobroma grandiflorum seed butter, cocos nucifera (coconut) oil, euterpe oleracea fruit oil, bertholletia excelsa seed oil, astrocaryum murumuru seed butter, mauritia flexuosa fruit oil, hibiscus sabdariffa flower extract, helianthus annuus (sunflower) seed oil, chamomilla recutita (matricaria) flower extract, tocopherol, coco-glucoside, algin, xanthan gum, chitosan, carrageenan, glycerin, glycol stearate, cocamide mipa, sodium isethionate, guar hydroxypropyltrimonium chloride, magnesium nitrate, isopropanolamine, caprylic/capric triglyceride, magnesium chloride, sorbitan oleate, phenoxyethanol, ehtylhexylglycerin, citric acid, sodium chloride, sodium hydroxide, benzyl salicylate, coumarin, limonene, hydroxycitronellal, methylchloroisothiazolinone, methylisothiazolinone, ci 15985 (yellow 6), ci 19140 (yellow 5)., , Occasionally, our brands refresh their products and the ingredients they use may change slightly. We aim to update our digital platforms with any changes as soon as we can, but you’re best to check the product packaging for the most up-to-date ingredient list. If you want to double check an ingredient, please contact our customer care team.
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