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Tower 28
MakeWaves Lengthening + Volumizing Mascara

$40.00
4.4
(1521 reviews)

A vegan mascara designed for sensitive eyes.


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Benefits

Vegan • Defining • Lengthening • Longwear • Volumising

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Hero Tower28 Make Waves Lengthening Volumizing Mascara
Swatch Tower28 Make Waves Lengthening+ Volumizing Mascara
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Alternative Image Tower28 Make Waves Lengthening+ Volumizing Mascara
Alternative Image Tower28 Make Waves Lengthening+ Volumizing Mascara
Alternative Image Tower28 Make Waves Lengthening+ Volumizing Mascara
Alternative Image Tower28 Make Waves Lengthening+ Volumizing Mascara
Alternative Image Tower28 Make Waves Lengthening+ Volumizing Mascara
Hero Tower28 Make Waves Lengthening Volumizing Mascara
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The MECCA View

The breakthrough, triple-wave wand has three flexible, suspended bands that visibly lengthen and define every single lash and build boldness. The formula is lightweight and endlessly buildable without getting crunchy or clumpy and is easy to wash off, keeping irritation and breakage at bay. MakeWaves Mascara is ophthalmologist tested, contact lens safe, allergy tested, and suitable for sensitive eyes.


Key Ingredients

Aquaflex® Technology (conventionally found in haircare) helps keep lashes humidity-proof, visibly lifted, and volumized.

Castor Oil Blend:

Helps keep lashes looking healthy, strong, and conditioned.

  • Product details

    Made without

    Fragrance

    Pro-tip

    Use the inner wave of the dual-sided brush to build up volume and the longer bristles to lengthen and define lashes.

    Direct from the brand

    “MakeWaves Mascara is one of the best on the market, it’s buildable for a real volumized lash effect and doesn’t clump!” - Katie Jane Hughes (Celebrity Makeup Artist)

    Awards

    Allure Best of Beauty Award Winner (2022).

    Consumer testing results

    Based on a third party consumer test with 35 people including those with sensitive eyes:

    - 94%* agreed it did not clump

    - 97%* agreed it did not smudge

    - 97%* agreed it did not irritate eyes

    Other details

    MakeWaves packaging is made from 78% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.

    Usage

    Remove with gentle cleanser and water.

    Item Code

    I-069397

  • Ingredients

    Drift: Aqua (Water), Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, Vp/Va Copolymer, Stearic Acid, Helianthus Annuus Seed Cera (Helianthus Annuus (Sunflower) Seed Wax), Palmitic Acid, Butylene Glycol, Olea Europaea Oil Unsaponifiables (Olea Europaea (Olive) Oil Unsaponifiables), Aminomethyl Propanol, Ricinus Communis Seed Oil (Ricinus Communis (Castor) Seed Oil), 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Verniciflua Peel Cera (Rhus Verniciflua Peel Wax), Shorea Robusta Resin, Sodium Dehydroacetate, Glycerin, Lecithin, Cucumis Sativus Fruit Extract, Tocopherol, Ascorbyl Palmitate, Citric Acid, Ci 77499, Ci 77491 (Iron Oxides), Ci 77007 (Ultramarines), , Jet: Aqua (Water), Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, Vp/Va Copolymer, Stearic Acid, Helianthus Annuus Seed Cera (Helianthus Annuus (Sunflower) Seed Wax), Palmitic Acid, Butylene Glycol, Olea Europaea Oil Unsaponifiables (Olea Europaea (Olive) Oil Unsaponifiables), Aminomethyl Propanol, Ricinus Communis Seed Oil (Ricinus Communis (Castor) Seed Oil), 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Verniciflua Peel Cera (Rhus Verniciflua Peel Wax), Shorea Robusta Resin, Sodium Dehydroacetate, Glycerin, Lecithin, Cucumis Sativus Fruit Extract, Tocopherol, Ascorbyl Palmitate, Citric Acid, Ci 77499 (Iron Oxides), Ci 77007 (Ultram

  • Shipping, returns & in-store availability

    This item can be found in selected MECCA stores.

    *Please note that stock levels in-store may not always reflect real-time inventory availability.

    This item is available for Click & Collect (subject to stock availability).

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From The Shop Floor

This mascara has been amazing for my stick straight lashes! Finally something with a strong hold AND good for sensitivity.

Markie, Skin Specialist

See it in action

The breakthrough, triple-wave wand has three flexible, suspended bands that visibly lengthen and define every single lash and build boldness.
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