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MECCA Bourke Street Is Coming

We’re opening MECCA Bourke Street with a bang! Join us for our can’t-miss opening...

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3days

9hours

11minutes

20seconds

Pre-book a service to win*

Welcome to MECCA Bourke Street, the biggest and most experiential beauty store on earth!
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A vision of beauty like you’ve never seen before, where brands, products, services and experiences come together across three larger-than-life levels.

At MECCA Bourke Street, you’ll experience makeup applications, hair styling, cut and colour services in our hair salon, nail appointments, brow and lash transformations, a high-tech skin clinic pushing the boundaries of new-age skincare, an apothecary for health and wellness, an in-house naturopath, a futuristic fragrance Scentsorium, a beauty atelier for all your glam services at once, jewellery, engraving, a florist and over 200 new, niche and globally-loved brands, plus so much more!

flagship-3x4-illustration-aug-25.jpg

A vision of beauty like you’ve never seen before, where brands, products, services and experiences come together across three larger-than-life levels.

At MECCA Bourke Street, you’ll experience makeup applications, hair styling, cut and colour services in our hair salon, nail appointments, brow and lash transformations, a high-tech skin clinic pushing the boundaries of new-age skincare, an apothecary for health and wellness, an in-house naturopath, a futuristic fragrance Scentsorium, a beauty atelier for all your glam services at once, jewellery, engraving, a florist and over 200 new, niche and globally-loved brands, plus so much more!

Join Us for Opening Weekend

We’re opening MECCA Bourke Street with bells and whistles – and everyone's invited! A beauty spectacular like no other with walk‑in services, fragrance flights, a live DJ, glorious giveaways and so much more – plus, collect a copy of the MECCA Bourke Street Guide, your ultimate companion to explore it all (and win a gift along the way).

Be there for the biggest opening moment in beauty history – RSVP here to stay in the loop.

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Join Us for Opening Weekend

We’re opening MECCA Bourke Street with bells and whistles – and everyone's invited! A beauty spectacular like no other with walk‑in services, fragrance flights, a live DJ, glorious giveaways and so much more – plus, collect a copy of the MECCA Bourke Street Guide, your ultimate companion to explore it all (and win a gift along the way).

Be there for the biggest opening moment in beauty history – RSVP here to stay in the loop.

flagship-opening-events-3x4-jul-25.gif

Expect the Unexpected at MECCA Bourke Street...

To celebrate the opening of MECCA Bourke Street – we’re bringing surprises, splendour and spoils to your services, with services, experiences and transformations up for grabs.

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Credit: Studio McQualter

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Credit: Studio McQualter


Stories Upon Storeys
The iconic site of MECCA Bourke Street was once occupied by E.W. Cole and his crazy, marvellous Book Arcade. What was once the biggest bookstore in the world, is today, an encyclopedia of MECCA!

Wish You Were Here!
The future of beauty is coming! We can’t wait for you to step inside MECCA Bourke Street... until then, sign up to Beauty Loop for all the updates.
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