The MECCA view

Formulated for fine, flat hair, this shampoo uses clinically proven peptides to deliver soft, lasting lift from root to tip.

Key ingredients

Amaranth Peptides + Rice Protein: Create visible lift from the root up for fuller-looking hair

Coconut-Derived Cleansers: Remove buildup while keeping your natural oils intact for a clean, never-stripped feel

B-Pro3™ Bond Technology: Derived from chia seeds and clinically proven to prevent, protect and repair the look of hair aging and damage

Peptide Frizz-Smoothing Complex: Delivers 72-hour humidity control* to keep hair soft, smooth, and bouncy

Made without

Artificial Fragrance, Silicones, Sulphates (SLS & SLES) and Parabens

Direct from the brand

"I know what it’s like to want clean, healthy hair without stripping it bare. We made this for anyone who needs a little lift without the buildup." - Jennifer Aniston, Founder

Awards

2025 Oprah Daily Beauty O-ward

Consumer testing results

5x fuller volume instantly*

72 hours of long-lasting volume*

Safe for color-treated hair

*lab-tested average result after just one use when Peptide Plumping Volume Shampoo, Conditioner & Spray used as a system vs. chemically-processed untreated control

Other details

96% naturally derived

For all hair types

Usage

Apply to wet hair and vigorously massage from root to tip. Rinse. For best results, follow with LolaVie Peptide Plumping Volume Conditioner and Volume Spray.

Warnings

In case of contact with eyes, rinse thoroughly with water.

Item Code

I-081075