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Beauty Gifts That Give Back

January 1 | 3 minute read

Memo Philanthropic Beauty Gifts 16x9 Hero

Words by Christie Sinclair

Originally published on | November 21

Our favourite way to spread joy and positivity this time of year is showering our loved ones with beautifully wrapped beauty gifts – but in the true spirit of the season, it’s also a time when giving back to those in need is front of mind.

Today, purpose-led beauty brands including La Mer and ILIA are helping us look and feel good by supporting causes close to their hearts, from wildlife conservation to championing environmental and social change.

“We have many options at MECCA that not only make you feel good about the act of giving but also return double the job by supporting charitable causes,” explains MECCA’s Senior Marketing Manager Sara McLean, who is planning to gift with a little purpose this year.

As if you needed another reason to gift! Here are McLean’s picks for beauty that gives back…

“This lightweight serum looks like makeup but works like skincare and doubles as sunscreen,” says McLean. And while you’re cultivating your effortless no-makeup makeup aesthetic, you’re also helping ILIA in their mission to cultivate a better future. “When you purchase the cult-favourite Super Serum Skin Tint SPF 40, 1 percent of sales going towards reforestation.”
For 20 years, Chantecaille has been creating Philanthropy Collections where profits go to their partner charities to support the preservation and protection of animals and their habitats,” explains McLean. “The Philanthropy Cheek Colour is the perfect gift for beauty and animal lovers,” she adds. Each is embossed with an animal motif representing a charity supported by the brand.
M·A·C is synonymous with artistry, fashion and now philanthropy, having launched their M·A·C AIDS Fund with the Viva Glam Lipstick (available in three shades: muted red, a soft pink and a deep plum. “This is such an amazing initiative and feel-good gift option,” McLean says. “100 percent of the purchase price goes towards the fund.”
Each year in support of World Ocean Day, La Mer releases their iconic Crème De La Mer in a limited-edition decorative jar and donates part of the proceeds to their Blue Heart Oceans Fund. “Keep their skin glowing and know that you’re helping La Mer in their mission to protect the ocean,” says McLean.
Ceremonia is leading the way towards a more sustainable future through the use of vegan, plant-derived (and Leaping Bunny-certified cruelty-free) formulas, and a commitment to sustainability,” explains McLean. The brand donates 1 percent of all sales to a range of environmental non-profits who work to combat climate change issues.

McLean's pic? "I love The Deep Conditioning Hair Mask to keep hair at its shiny best between salon visits," she shares.
When you treat someone (or yourself) to some seriously luxe skincare, Tatcha put a portion of the profits towards education through their Beautiful Faces, Beautiful Futures fund. “Every full-sized product purchased from the brand helps fund one day of school through their partnership with Room to Read,” says McLean.

For an indulgent skincare gift or self-gift, you can’t go past the beloved The Dewy Skin Cream: “This velvety moisturiser is packed full of Japanese superfoods and leaves the most delightful veil of moisture on the skin.”

Meanwhile, every time you shop at MECCA, you’re helping to champion women and girls through our social change initiative, M-POWER. You can also donate directly to M-POWER’s charity partners, the M-POWERED Collective, here.
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