How 10 Niche Beauty Discoveries Became MECCA’s Bestsellers
July 9 | 5 minute read
Words by Izzy Wight
Some, customers had been eagerly waiting to get their hands on, and others, lesser known in the Australian market. What they lacked in virality (it was the ‘90s, after all), they made up for in performance – and potential. All they needed was a little love and generous swatching, which our store team happily provided in spades.
At risk of sounding a little horn-tooting, we've always had a knack for spotting the next big beauty thing. Through makeup applications, countless sample pots, impromptu product demonstrations and emphatic testimonials, our team of trained makeup artists and skin specialists have been able to share the magic of their under-the-radar favourites with anyone who will listen (just ask us about our favourite mascara! Please!).
From early icons like Stila and NARS to the little-known brands our buying teams have travelled the world to find, we love nothing more than sharing the beauty we love – in-store, in writing and importantly, in Beauty Loop Boxes. Here, our tenured team share 10 of the products they’ve believed in from the very beginning.
“This hidden gem landed in only a few stores originally,” says Customer Education Manager Francesca Hyde, who’s been at MECCA for 11 years. “Rumours of the best moisturiser ever quickly started circulating. Before it landed in our store, we would make the pilgrimage across town to check out the most exquisite, buttery texture that has ever existed.”
“This hype we built around this product truly came from our passion for the texture, and our love of the founder's totally unique approach to anti-inflammatory ingredients... It was the start of a gentler, but still highly effective approach to skincare.”
A far cry from the thick, ghostly creams of the past, To Save Face SPF50+ Superscreen is a formula that will convert even the SPF-averse. Lightweight, hydrating, and fast absorbing, it layers seamlessly under makeup and never leaves a white cast.
With five AHAs and BHAs, retinol and soothing chamomile extract, it’s a shortcut to clearer, brighter skin. “Once you try a peel pad, there's no going back,” Francesca says. “The glass-skin effect is so addictive, and one treatment means committing to the two-step system for life.”
