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All We Want Are Lip Oils

January 1 | 3 minute read

Memo Best Lip Oils Hero 16x9

Words by Darcy Brown

Originally published on | February 14

If you've noticed lip oils popping up on your beauty radar, it's no coincidence - they’re dominating the beauty landscape as we speak.

When a product sparks interest amongst both the makeup enthusiasts and skincare aficionados, you can confidently predict a craze is coming - and lip oils have everyone talking. These formulas are packaged to aesthetic perfection (see Gisou's Honey Infused Lip Oil) and offer glossy, hydrated lips with all the shine, minus the tack.

The It-girls of now are somewhat to blame (or thank) for the frenzy. Hailey Bieber's pout has gained more attention than most in the past year, with her wet-look lips complementing her infamous clean girl aesthetic. Kylie Jenner (AKA the queen of viral lip products) branched away from her iconic matte lip kits and delivered all the gloss with her Kylie Skin Lip Oil. The product was so popular that she launched four tinted variations late last year. But where did it all begin?

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Let's travel back to the early 2000s. iPods are released and revolutionise the way we listen to music. Beyonce and Jay-Z are ‘Crazy in Love’. Everyone turns to their hair crimper when they aren't sporting a zig-zag parting. And makeup enters a new electric era, with glossy lips prevailing alongside blue eyeshadow and over-plucked brows. Suddenly, a fruit-tasting lip gloss would find itself at the bottom of every handbag, with its sticky residue transferring onto your Motorola flip phone. Those were the days.

Fast forward to now, we are witnessing a resurgence of iconic beauty trends from the 00’s. Glossy lips commanded attention across the SS24 fashion week runways at renowned shows like Missoni and Prada, where models flaunted luscious, high-shine lips. Meanwhile, celebrities on the Grammy red carpet eagerly embraced the glossy lip trend - the O.G., Paris Hilton, among them.

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Memo Best Lip Oils Portrait 3x4 9

It's a nostalgic revival with one significant difference: the formula. The glosses of yesteryear have transformed into nurturing treatments that not only enhance the appearance of your lips but also provide genuine care and hydration, leaving them feeling addictively soft, supple and replenished.

There really is a formula for everyone. Charlotte Tilbury's lip oil joins her magic skincare lineup with the same face-saving ingredients, plus lip-loving ones too. Jouer Essential Hydrating Lip Oil blends apricot and jojoba seed oils for next-level nourishment. The Naked Sundays Glow + Go Lip Oil makes the ideal beach bag companion, offering SPF 50 in a juicy watermelon flavour.

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Memo Best Lip Oils Portrait 3x4 12

Some brands are taking lip oil matters to the next level by adding tint to their formulas. Morphe's Glassified Lip Oil branches into six barely-there hues, while Kosas's Wet Lip Oil expansive shade range will take you from day to night. Or opt for a more pigmented finish with one of ILIA's Balmy Gloss Tinted Lip Oils.

Summer Fridays is the latest (and greatest) to jump on the lip oil train. They know a thing or two about creating trending lip products, and their newly launched lip oils have already become one of 2024's most viral sensations. So throw it back to the 00s and stock up before they sell out.

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