Hairstory
Join the anti-shampoo revolution! A love story for your hair, from a team of industry veterans who set out to revolutionise your wash routine.
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Cleansing Creams
Shampoo strips, New Wash restores – in one step.
Treatments
The long-term approach to scalp and hair wellness.
Styling
Effortless solutions for endless good hair days.
Brush Up
Set your products up to perform more.
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Meet Hairstory
From a team of haircare industry veterans comes a new way to wash. Founded in New York in 2015, Hairstory is revolutionising the traditional ‘cleanse, condition, repeat’ routine, rolling it all into one nourishing step – without the harsh detergents. Seen as an anti-shampoo revolution, New Wash is a cleansing cream made with biodegradable ingredients that puts the hair and scalp’s natural oils and microbiome first. Made to simplify healthy hair goals, the sustainably-minded brand evolved its product line to include a pre-wash scalp rinse, an air-dry lotion balm, a nourishing oil and texturising and protective sprays – with a fewer-better-things approach.