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Half Magic

Shapeshifting pigments and bold colours from the Emmy award-winning makeup artist behind HBO’s Euphoria. It’s half magic, 100% you!

    33 results

    33 results

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    Half Magic

    Eyeshadow Singles

    $24.00

    (60)

    New Shade

    13 Shades

    Hero Half Magic Eyeshadow Singles

    $51.00

    (50)

    New Shade

    3 Shades

    Hero Half Magic Glitterpuck Multi Use Pressed Fairy Dust

    $39.00

    (26)

    New Shade

    9 Shades

    Hero Half Magic Magic Drip Lipgloss

    $45.00

    (19)

    New Shade

    5 Shades

    Hero Half Magic Eyelectric Extreme Lengthening Mascara

    $38.00

    (14)

    4 Shades

    Hero Half Magic Crystal Butter Lip Balm

    $43.00

    (29)

    10 Shades

    Hero Half Magic Sparklestik Eye Crayon

    $46.00

    (19)

    8 Shades

    Hero Half Magic Chromaddiction Shimmer Eye Paint Liner

    $32.00

    (11)

    9 Shades

    Hero Half Magic Sculptitude Longwear Lip Liner

    Half Magic

    Face Gems

    $23.00

    (8)

    3 Shades

    Hero Half Magic Face Gems

    $19.00

    (3)
    Hero Half Magic Wing Magician

    $43.00

    (16)

    8 Shades

    Hero Half Magic Glitterpill Glitter Eye Paint Liner

    $46.00

    (4)

    5 Shades

    Hero Half Magic Chromaddiction Matte Eye Paint Liner

    $78.00

    VALUED AT $100
    (1)

    MECCA Favourite

    Value Set
    Hero Half Magic The Wing Hack Set

    $45.00

    (1)
    Hero Half Magic The Forever Palette

    $40.00

    (12)

    5 Shades

    Hero Half Magic Cheek Fluff Soft Blur Blush

    $36.00

    (2)
    Hero Half Magic Grippie Brow Sculpting Gel

    $41.00

    (2)
    Dewy Finish
    Hero Half Magic Dew Lock Hydrating Set Refresh Spray

    $26.00

    (3)
    Hero Half Magic Adornment Tweezers

    $40.00

    (3)
    Hero Half Magic Flik Eraser Makeup Correcting Pen

    $38.00

    (8)

    9 Shades

    Hero Half Magic Mouth Cloud Soft Matte Lip Cream

    $35.00

    (1)
    Hero Half Magic Baby Paw Brush

    Half Magic

    Face Pearls

    $22.00

    (35)

    2 Shades

    Hero Half Magic Face Pearls

    $36.00

    (5)

    6 Shades

    Hero Half Magic Lip Snuggle High Pigment Oil Balm

    $41.00

    (6)
    Hero Half Magic Beam Trap Illuminating Balm

    $26.00

    (1)
    Hero Half Magic Precision Eyeliner Brush

    Half Magic

    Face Studs

    $22.00

    (0)
    Hero Half Magic Face Studs

    $41.00

    (6)
    Hero Half Magic Magic Flik Eyeliner

    $24.00

    (1)
    Hero Half Magic Pyramid Eyeshadow Brush

    $43.00

    (4)

    2 Shades

    Hero Half Magic Light Trap Duochrome Glowpowder

    $52.00

    VALUED AT $74
    (3)

    New

    Value Set
    Hero Half Magic Dopamine Diamonds Best Sellers Set

    $86.00

    VALUED AT $129
    (1)

    New

    Value Set
    Half Magic Discoball Darlings Trio Set

    $29.00

    (2)

    New

    Limited Edition
    Hero Half Magic Frosty Angel Babies Set

    $59.00

    VALUED AT $86
    (2)

    New

    Value Set
    Hero Half Magic Twinkle N Pink Best Sellers Set
    half-magic-crystal-butter-balm-content-tile-april25-715x1308.jpg
    A buttery balm infused with ethereal shimmer.
    Shop now

    Makeup as Unique as You

    Skip to content below carousel
    Half Magic Tile2 Cycler 3x4
    Frosted Brownie

    Bronze-y tones meet lush shimmer.

    Half Magic Tile4 Cycler 3x4
    Pink Ice

    A fuchsia hit for the queen of sheen.

    Half Magic Tile3 Cycler 3x4
    '90s Crush

    Iconic: icy eyes meet cocoa-lined lips.

    Half Magic Tile1 Cycler 3x4
    Rainbow Sprite

    Who’s the fairy-est of them all? You!

    Skip to content above carousel
    half-magic-crystal-butter-balm-content-tile-april25-715x1308.jpg
    A buttery balm infused with ethereal shimmer.
    Shop now

    Makeup as Unique as You

    Skip to content below carousel
    Half Magic Tile2 Cycler 3x4
    Frosted Brownie

    Bronze-y tones meet lush shimmer.

    Half Magic Tile4 Cycler 3x4
    Pink Ice

    A fuchsia hit for the queen of sheen.

    Half Magic Tile3 Cycler 3x4
    '90s Crush

    Iconic: icy eyes meet cocoa-lined lips.

    Half Magic Tile1 Cycler 3x4
    Rainbow Sprite

    Who’s the fairy-est of them all? You!

    Skip to content above carousel
    half-magic-crystal-butter-balm-content-tile-april25-715x1308.jpg
    A buttery balm infused with ethereal shimmer.
    Shop now

    Makeup as Unique as You

    Skip to content below carousel
    Half Magic Tile2 Cycler 3x4
    Frosted Brownie

    Bronze-y tones meet lush shimmer.

    Half Magic Tile4 Cycler 3x4
    Pink Ice

    A fuchsia hit for the queen of sheen.

    Half Magic Tile3 Cycler 3x4
    '90s Crush

    Iconic: icy eyes meet cocoa-lined lips.

    Half Magic Tile1 Cycler 3x4
    Rainbow Sprite

    Who’s the fairy-est of them all? You!

    Skip to content above carousel
    Showing 33 of 33
    • 1

    Half Magic

    From the makeup artist behind Euphoria, Donni Davy, Half Magic helps unleash your full creativity to truly ‘wear your heart on your face’. From the ultimate glitter eye to subtle winged liner, ’90s rave chic or 2000s makeup, Half Magic’s precision formulas are made for all – beginners and pros alike. Half Magic, half you. Half Magic is vegan-friendly and Leaping Bunny-certified cruelty free.