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The Beauty Bestsellers of 2025

This year’s most sought-after products across skincare, haircare, makeup and more.

146 results

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Maison Francis Kurkdjian

Baccarat Rouge 540 Eau de Parfum

$300.00 - $911.00

(1675)

3 Sizes

Scent Sample

Hero Maison Francis Kurkdijan Baccarat Rouge ED P70ml

MECCA MAX

THIRST IMPRESSION Priming Hydrating Moisturiser

$24.00

(767)

1 Size

Go-To

Transformazing

$11.00 - $55.00

(3270)

2 Sizes

Morphe

Cheek Thrills Multi Finish Face Trio

$33.00

(115)

7 Shades

Hero Morphe Cheek Thrills Multi Finish Face Trio

Kosas

Air Brow Fluff & Hold Treatment Gel

$43.00

(1335)

10 Shades

Hero Kosas Air Brow Fluff& Hold Treatment Gel

MECCA MAX

Whip Lash Tubing Mascara

$26.00

(1436)

2 Shades

Dr. Dennis Gross

Alpha Beta® AHA/BHA Daily Cleansing Gel

$28.00 - $104.00

(1023)

3 Sizes

Hero Dr. Dennis Gross Alpha Beta Pore Perfecting Cleansing Gel

MECCA COSMETICA

Hydrating Moisturiser

$55.00

(1494)

1 Size

Hero Mecca Cosmetica Hydrating Moisturiser

Sol de Janeiro

Cheirosa 62™ Perfume Mist

$43.00 - $66.00

(2741)

3 Sizes

Refillable

Go-To

Very Useful Face Cream

$45.00 - $78.00

(2764)

2 Sizes

Morphe

Micro Brow Pencil

$16.00

(151)

8 Shades

Kérastase

Elixir Ultime L'Huile Originale Hair Oil

$55.00 - $118.00

(75)

Trending Now

3 Sizes

Refillable

Go-To

Much Brighter Skin

$59.00

(1656)

Kérastase

Genesis Reconstructing Anti-Hairfall Conditioner

$71.00

(192)

Hero Kerastase Genesis Reconstructing Anti Hair Fall Conditioner

MECCA MAX

SPOT DOTS Blemish Busting Patches

$10.00 - $26.00

(1501)

2 Sizes

MECCA MAX

Gloss Boss Lip Gloss

$20.00

(1888)

16 Shades

Kosas

Brow Pop Dual-Action Defining Pencil

$43.00

(702)

10 Shades

Hero Kosas Brow Pop Dual Action Defining Pencil

Go-To

Much Plumper Skin

$48.00

(1835)

Glossier

Glossier You Eau de Parfum

$55.00 - $198.00

(2294)

3 Sizes

Hero Glossier Glossier You Eau De Parfum

Naked Sundays

Beautyscreen SPF 50 Foundation Tint

$58.00

(640)

13 Shades

Satin Finish

Hero Naked Sundays Beauty Screen Foundation Tint

JUNO & Co

Microfibre Velvet Sponge

$12.00

(2235)

2 Shades

Go-To

Nifty Fifty

$20.00 - $49.00

(347)

2 Sizes

Satin Finish

Glow Recipe

Watermelon Glow Pink Juice Oil-Free Moisturiser

$36.00 - $69.00

(2030)

3 Sizes

Refillable

Hero Glow Recipe Watermelon Pink Juice Moisturiser

Summer Fridays

Dream Lip Oil

$45.00

(407)

8 Shades

Hero Summer Fridays Dream Lip Oil Soft Mauve

ghd

Bodyguard Heat Protectant Spray

$28.00 - $46.00

(221)

2 Sizes

Hero Ghd Bodyguard Heat Protectant Spray

MECCA MAX

CHILL OUT Brightening Eye Cream

$22.00

(435)

Hero MECCAMAX Chill Out Brightening Eye Cream

Too Faced

Born This Way Super Coverage Multi-Use Concealer

$62.00

(1556)

30 Shades

Hero Too Faced Born This Way Super Coverage Multi Use Concealer

MECCA MAX

WATERCOOLER Calming Hydration Serum

$26.00

(819)

Hero Mecca Max Watercooler Calming Hydration Serum

Glossier

Boy Brow Volumizing Eyebrow Gel-Pomade

$38.00

(1083)

7 Shades

Hero Glossier Boy Brow Volumizing Eyebrow Gel Pomade

Tatcha

Kissu Lip Mask

$50.00

(1050)

NARS

Laguna Bronzing Powder

$72.00

(722)

9 Shades

Hero NARS Bronzing Powder_ Laguna02( Original)

Sol de Janeiro

Cheirosa 68 Perfume Mist

$43.00 - $66.00

(2437)

2 Sizes

Gisou

Honey Infused Hair Oil

$43.00 - $150.00

(675)

3 Sizes

Soap & Glory

The Righteous Butter Body Lotion

$9.00 - $22.00

(614)

2 Sizes

Soap & Glory

Clean on Me Body Wash

$9.00 - $18.00

(456)

2 Sizes

Sol de Janeiro

Cheirosa 59 Perfume Mist

$43.00 - $66.00

(1090)

3 Sizes

Refillable

Sol de Janeiro

Brazilian Kiss Cupuaçu Lip Butter

$31.00

(5228)

Hero Solde Janeiro Brazilian Kiss Cupuaçu Lip Butter

Shiseido

Benefiance Wrinkle Smoothing Eye Cream

$84.00

(96)

Hero Shiseido Benefiance Wrinkle Smoothing Eye Cream

MECCA MAX

Complexion Buffing Brush

$22.00

(560)

Sol de Janeiro

Bum Bum Jet Set

$55.00

(6716)

Mini

Sol de Janeiro

Delícia Drench™ Shower Oil

$21.00 - $45.00

(77)

2 Sizes

Hero Sol De Janeiro Delicia Drench Shower Oil

Kiehl's

Creamy Eye Treatment with Avocado

$69.00 - $117.00

(833)

2 Sizes

Hero Kiehls Creamy Eye Treatment With Avocado

Bumble and bumble

Hairdresser's Invisible Oil Primer

$28.00 - $59.00

(653)

2 Sizes

Hero Bumble And Bumble Hairdressers Invisible Oil Primer 250ml 1 940

Sunday Riley

Auto Correct Brightening and De-Puffing Eye Contour Cream

$112.00

(1208)

Hero Sunday Riley Auto Correct Brightening And De Puffing Eye Contour Cream

Kosas

Chemistry AHA Serum Deodorant

$31.00

(1666)

3 Shades

Hero Kosas Chemistry AHA Serum Deodorant

DIPTYQUE

Baies Room Spray

$116.00

(8)

Morphe

Continuous Prep & Set Mist+

$25.00 - $46.00

(270)

3 Sizes

Natural Finish

Korres

Midnight Dahlia Eau de Toilette

$29.00 - $89.00

(141)

2 Sizes

Showing 96 of 146

Bestsellers

They’re bestsellers for a reason, so jump on these fan favourites before you miss out. Shop our range of bestselling beauty essentials, from show stopping fragrances to skincare saviours and the makeup must-haves blowing up your social media feed. With everything from heritage brands we’ve loved from day one, to the cult newcomers going viral, our Edit of bestsellers will keep you in the (beauty) loop.

The Beauty Bestsellers of 2025

Brand

Ingredient preferences

Skin concerns

Skin type

Coverage

Scent type

Fragrance type

Hair type

Hair benefit

Body benefit

Finish

Form

Key ingredient

Body concerns

Conscious beauty

Bestsellers