Gisou

Coming from six generations of beekeepers, Negin Mirsalehi is bringing her family's secret to incredibly soft, glossy hair to the world: honey from their hives in the Netherlands! This miraculous ingredient forms the basis of her haircare range, Gisou (named for the Persian word for 'women's hair'). Mirsalehi's mother – a hairdresser-in-training at the time – began using the honey as a hair treatment in the 1990s, which eventually became Gisou's globally adored Honey Infused Hair Oil. Today, the brand has expanded to include a range of haircare and styling products, all with power of honey at their heart.