Glossier

In 2010, Emily Weiss started Into The Gloss: a beauty website devoted to sharing real information with real people, about really amazing products. Soon, she realised beauty shouldn’t be built in a boardroom – it should be built by you. Enter: Glossier, the brand that defined ‘cult status.’ From the scent in every NYC cool girl’s bag to the brow gel that started brow gels and the liquid blush that blends in like a cloud, this is truly effortless beauty – no brushes necessary…