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No. 28 Primer Serum

$38.00 - $104.00
(30 reviews)

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"A deeply nourishing makeup base."

  • Benefits

    • Cruelty-free
    • Natural finish
    • Dewy finish
    • Sheer coverage
    • Sulphate-free

    The MECCA view

    Take your makeup game to the next level with the ultimate hydration infusing primer. This two-in-one serum meets primer, blends 28 vegan plant oils and vitamins to deeply nourish and prepare your skin for a flawless makeup application. The botanical complex softens the appearance of fine lines and wrinkles while repelling water to extend the life of your foundation. Use before makeup, mixed with a moisturiser for added hydration or on its own as a hydrator to leave skin plump, dewy and youthful-looking.

    Key ingredients

    Bois de rose oil: ultra-replenishing on stressed complexions while deeply softening dry skin textures.

    Hazelnut oil: a lipid-rich plant oil that works to restore the skin's barrier and lock in moisture while preventing dehydration.

    Vitamin E: provides lasting moisture retention deep within the skin, banishing dry or flakey patches.

    Made without

    Animal products, parabens, sulphates, nanoparticles, phthalates, synthetic dyes and gluten.


    Apply a pump to clean skin and allow it settle for 2 minutes. Use it as a primer before makeup application, over a moisturiser for added hydration or as a moisturiser itself.

    Item Code


From The Shop Floor

"This serum can also be used to hydrate split ends or tame fly-aways."

Joy, Colour Specialist