National Gallery of Victoria
The oldest and most visited Australian art gallery.
In 2015 MECCA and the National Gallery of Victoria (NGV), one of Australia’s leading and most progressive institutions, set out to elevate and spotlight the work of emerging female artists. Since then, this holistic collaboration has succeeded in amplifying the work of 8 artists.
As well as sponsoring the acquisition of work by the artists for the NGV Collection, MECCA engaged each artist to create limited-edition gift packaging for our signature Holiday campaign. Thanks to years of exceptional collaborations, this has become a sought-after collector’s item for beauty lovers. In this way, MECCA aims to bring art, inspiration and greater awareness of the power and potential of female artists to its millions of customers.
Explore MECCA x NGV Artist collaborations here.
Fast Facts
- Not one of the world’s top 40 highest selling artists, whose work accounts for 40% of the total sales value at art auctions, is a woman
- Artworks produced by female artists comprise less than 4% of art auction sales globally
- Artworks by female artists represent only 3% to 5% of major permanent collections in the USA and Europe (National Museum of Women in the Arts 2017)
- Each artist’s work is featured on variations of MECCA’s luxury gift boxes and bags, as well as MECCA’ signature line collections, with packaging designs for Mecca Cosmetica and MECCA MAX products. The collaboration is also splashed across over 100 stunning store windows in Australia and New Zealand and throughout digital content
Fast Facts
- Not one of the world’s top 40 highest selling artists, whose work accounts for 40% of the total sales value at art auctions, is a woman
- Artworks produced by female artists comprise less than 4% of art auction sales globally
- Artworks by female artists represent only 3% to 5% of major permanent collections in the USA and Europe (National Museum of Women in the Arts 2017)
- Each artist’s work is featured on variations of MECCA’s luxury gift boxes and bags, as well as MECCA’ signature line collections, with packaging designs for Mecca Cosmetica and MECCA MAX products. The collaboration is also splashed across over 100 stunning store windows in Australia and New Zealand and throughout digital content
