As a plastic surgeon, Dr. Lara Devgan has always known the powerful connection between how we look and how we feel. But it wasn’t until she developed melasma herself (dark patches that appeared along her upper lip and cheeks after pregnancy) that she truly understood how persistent and emotional pigmentation can be.
“Pigmentation is notoriously stubborn – it tends to recur and often lives deep within the skin,” she explains. “And not all types behave the same: melasma, for example, is highly reactive to heat and light, while post-acne marks can take months to fade. Many at-home treatments fall short – they're either too mild to make a difference or too harsh, which can actually make things worse.” It means, real results take strategy, patience and a layered approach.
To tackle her own pigmentation, Dr. Lara turned to her brand’s bestselling Vitamin CBE Ferulic Serum, a high-potency antioxidant treatment containing 25% L-ascorbic acid (one of the most effective ingredients for brightening), stabilised with ferulic acid and boosted by soothing niacinamide and vitamin E. “Think of powerful antioxidant serums as your first line of defense,” Dr. Lara explains. “It neutralises free radicals before they can trigger excess melanin.” This one works to visibly brighten, even tone and firm the skin, all while layering effortlessly under makeup or other active ingredients.


Her personal experience became a driving force for the way she formulates. “Results shouldn’t come at the expense of your skin barrier,” she says. “My goal was to create products that truly deliver – visible results, without irritation.” Add to that a luxurious experience and it’s no wonder she’s gained a cult following, counting the likes of Hailey Bieber, Jennifer Aniston and Bella Hadid among her A-list fans.
Above all, Dr. Lara believes a consistent routine is crucial if you want to improve pigmentation. And always wear SPF! “For patients ready to go further, we might explore peels, microneedling or lasers.” But the foundation is always the same: thoughtful, strategic skincare, everyday. Dr. Lara’s own luminous complexion stands as the ultimate endorsement of this philosophy.

