The MECCA view

A long wearing brow powder formulated with clean ingredients that defines, shapes and stays put. Like natural hair, it has a hint of luminosity.

This finely milled powder adheres easily and creates the look of real brow hairs. Cocoa Seed Butter conditions and natural minerals add subtle sheen, for soft, defined brows with lustrous dimension.

Key ingredients

Cocoa Seed Butter: Rich in antioxidants and fatty acids, Cocoa Seed Butter is a natural, nourishing moisturizer that fights free radicals and deeply conditions.

Ethically Sourced Mica: A natural mineral in a light-reflecting, fine powder form that creates a lustrous finish.

Vitamin E: An antioxidant powerhouse sourced from sunflowers grown in Spain, our full-spectrum, all-natural vitamin E seals in moisture, conditions, smooths, and helps protect skin from free radicals and other environmental stressors.

Made without

Parabens, sulphates, silicone, and synthetic fragrance.

Direct from the brand

"Brow powders always work best and create the most beautiful looks on set. However, most powders are completely matte, so they tend to appear stencil-like. I wanted to add some life to them! Hair is shiny. It has a natural sheen. So that is just what I added to our formula, a hint of shimmer, in three basic colors -- light, medium, and dark, for brows that look alive and naturally yours!”- Rose-Marie Swift

Usage

Begin with the spoolie end of our Back2Brow brush to comb out brows. Use the brush end to sweep back2brow powder on, from the beginning of the brow at the corner of the eye, upward toward the arch, and down through the tail. Go back in with the spoolie end to soften and further shape.

*Note: Can be applied with a wet brush for more color payoff.

Item Code

V-045120