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Brazilian Joia Strengthening + Smoothing Shampoo
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"A sulfate-free shampoo that repairs and smooths."
Benefits
- Cruelty-free
- •Vegan
- •Anti-frizz
The MECCA view
A creamy-lather, sulfate-free shampoo cleanses gently without ever stripping. Formulated with the patented SOL Seal Technology™, clinically proven to smooth and restore healthy hair. Plant-based keratin micro-beads mend and prevent breakage by wrapping strands with a hug + treat action to fuse together split ends. For all hair types and textures because beauty is diverse – and so is hair.
Rich with healthy-hair ingredients and featuring the iconic and addictive Cheirosa ’62 fragrance (Brazilian Bum Bum Cream), this is the Brazilian hair of your dreams.
Key ingredients
SOL Seal Technology™: builds amazing hair strength and repairs damage.
Brazil nut: rich in selenium to deeply nourish and strengthen hair while protecting against breakage.
Buriti fruit oil: brimming with healthy fats to smooth dry, damaged hair and bring vital shine.
Coconut oil: the best-loved multi-tasker to promote scalp health and bring luster and moisture to hair.
Cupuaçu butter: fortifying and frizz-fighting with essential healthy-hair fats.
Made without
Animal products, sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban.
Usage
Apply a generous amount to wet hair and massage as luscious lather builds. Rinse and repeat, as desired. Follow with Brazilian Joia Strengthening and Smoothing Conditioner for maximum benefits.
Item Code
V-056671